BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Pacific Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Pacific Standard Time TZOFFSETFROM:-0700 TZOFFSETTO:-0800 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Pacific Daylight Time TZOFFSETFROM:-0800 TZOFFSETTO:-0700 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION: Special Pricing for MPI Oregon members - \n$25.00 in advance\,  \; $35.00 at the door CASH ONLY! \; \;\nPlease note that food &\; beverage will NOT be provided at this presentation.\n For tickets\ , email... Kevin@BrassTacksEvents.com\n\nAll ticket purchases are non-refu ndable for any reason \; \n\nILEA Portland is bringing in the brillian t Richard Foulkes\, CSEP all the way from the UK! \; This will be Rich ard's only appearance in the United States or Canada in all of 2019 and 20 20.\n \;\nFuturists and demographers predict that one of the major wor kplace trends for business over the next 20 years in the need to think mor e creatively and to be more creative. This\, now more than ever\, is impor tant in the events industry. \; Yet too often this key skill and funda mental component is given away wrapped up in mark-ups and management fees. This approach by definition makes creativity ripe for devaluing and commo ditizing and a race to the lowest price.\n \; \nRichard will interact with the audience\, question if you can commoditize creativity or not and then unpack the event process and suggest several ways to approach and cha rge for creative services and the risks and benefits therein.\n\nWith near ly thirty years working for one of the world&rsquo\;s leading event and ex perience companies\, Richard has helped some of most beloved brands from a ll over the globe deliver their messages to consumers. \; \;His ap proach to effective marketing communications has found him leading clients from a creative perspective\, through production\, logistics and travel t o client services and commercial management. \; His unique insight in how to get things done in an affordable manner while delivering a strong R OI has helped many clients exceed all expectations of their live marketing experiences. \; And\, they always have some fun along the way.\n  \;\nRichard was the 2010-2011 President of the UK Chapter of the Internati onal Live Events Association and served on the International Board of Gove rnors for three years. \; \;In 2012\, he was awarded the Meeting a nd Incentive Travel Magazine Personality of the Year Award\, although he&r squo\;s a little embarrassed about it. \; \; \; \; \;& nbsp\;\n \;\n DTEND:20190813T193000Z DTSTAMP:20240328T085804Z DTSTART:20190813T180000Z LOCATION:TBD SEQUENCE:0 SUMMARY:ILEA Special Educational Event UID:RFCALITEM638471950849654432 X-ALT-DESC;FMTTYPE=text/html:
Special Pricing for MPI Oregon mem
bers -
\n$25.00 in advance\, \; $35.00 at the d
oor CASH ONLY! \; \;
\nPlease note that food &am
p\; beverage will NOT be provided at this presentation.
For tickets\, email... Kevin@BrassTacksEvents.com
\n
\nA
ll ticket purchases are non-refundable for any reason \;
\n
\nILEA Portland is bringing in the brilliant Richard Foulkes\, CSEP
all the way from the UK! \; This will be Richard's only appearance in
the United States or Canada in all of 2019 and 2020.
\n \;
\
nFuturists and demographers predict that one of the major workplace trends
for business over the next 20 years in the need to think more creatively
and to be more creative. This\, now more than ever\, is important in the e
vents industry. \; Yet too often this key skill and fundamental compon
ent is given away wrapped up in mark-ups and management fees. This approac
h by definition makes creativity ripe for devaluing and commoditizing and
a race to the lowest price.
\n \;
\nRichard will interact w
ith the audience\, question if you can commoditize creativity or not and t
hen unpack the event process and suggest several ways to approach and char
ge for creative services and the risks and benefits therein.
\n
\nWith nearly thirty years working for one of the world&rsquo\;s leading e
vent and experience companies\, Richard has helped some of most beloved br
ands from all over the globe deliver their messages to consumers. \;&n
bsp\;His approach to effective marketing communications has found him lead
ing clients from a creative perspective\, through production\, logistics a
nd travel to client services and commercial management. \; His unique
insight in how to get things done in an affordable manner while delivering
a strong ROI has helped many clients exceed all expectations of their liv
e marketing experiences. \; And\, they always have some fun along the
way.
\n \;
\nRichard was the 2010-2011 President of the UK C
hapter of the International Live Events Association and served on the Inte
rnational Board of Governors for three years. \; \;In 2012\, he wa
s awarded the Meeting and Incentive Travel Magazine Personality of the Yea
r Award\, although he&rsquo\;s a little embarrassed about it. \; \
; \; \; \; \;
 \;
\n