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DESCRIPTION:Schedule\n\nAugust 24\, 2017\nRegistration and Network: 2:30 PM
  &ndash\; 3:00 PM\nNew Member Orientation: 2:30 PM &ndash\; 2:45 PM\nSessi
 on: 3:00 PM &ndash\; 4:30 PM\nNetworking Happy Hour: 4:30 PM &ndash\; 5:30
  PM\n&nbsp\;\nComplimentary beer\, wine\, and appetizers included.\nFees\n
 Early Bird Member - $40\nEarly Bird Non-member - $60\nStudents - $15\n(All
  rates increase by $10 on August 17.)*\nLocation\nSunset Station - The Arc
 adian\n1174 East Commerce St.\nSan Antonio\, Texas 78205\n(Parking is avai
 lable across the railroad tracks at the RK Group Parking Lot &ndash\; P4 o
 n the&nbsp\;Parking Map)\n\nSession Description\n\n"The ABC&rsquo\;s of Ev
 ent ROI"\nOne of the biggest challenges facing event industry professional
 s is that meetings\, conferences\, and trade shows don&rsquo\;t get the re
 spect they deserve outside of the planning and production team. Event orga
 nizers intuitively understand the importance of events\, but often struggl
 e to articulate that value to executive stakeholders. With increased scrut
 iny on budgets and spend\, many planners face the challenge of growing\, o
 r even just preserving\, their event budgets year over year.\nIn response\
 , savvy event pros are discovering how to tell their stories of event succ
 ess in ways that stakeholders simply can&rsquo\;t ignore. Are you ready to
  make your case to your leadership? By embracing event technology\, and ut
 ilizing the increased availability of data\, you can capture the metrics t
 hat matter most\, and prove the impact of your events throughout the organ
 ization.\nSpeaker\n\nPatrick Stevenson\nPrincipal Account Manager\nCVENT\n
 &nbsp\;\nStevenson is a Principal Account Manager for Cvent\, the world&rs
 quo\;s leading provider of meetings management technology. Stevenson has 8
  years served as a critical thought leader in the meetings industry\, stra
 tegizing with customers to more effectively analyze and improve the attend
 ee experience. He consults closely with meeting planners and show producer
 s on how they can leverage technology to better measure the success of the
 ir events. When not at events\, he loves spending time with his wife and 5
  children and fly fishing.\n
DTEND:20170824T223000Z
DTSTAMP:20260905T061258Z
DTSTART:20170824T193000Z
LOCATION:TX\,San Antonio
SEQUENCE:0
SUMMARY:Educational Session - The ABC’s of Event ROI
UID:RFCALITEM639241675786144624
X-ALT-DESC;FMTTYPE=text/html:<h4>Schedule</h4>\n<p><strong><br />\nAugust 2
 4\, 2017</strong></p>\n<div>Registration and Network: 2:30 PM &ndash\; 3:0
 0 PM<br />\nNew Member Orientation: 2:30 PM &ndash\; 2:45 PM<br />\nSessio
 n: 3:00 PM &ndash\; 4:30 PM<br />\nNetworking Happy Hour: 4:30 PM &ndash\;
  5:30 PM</div>\n<div>&nbsp\;</div>\n<div><strong>Complimentary beer\, wine
 \, and appetizers included.</strong></div>\n<h4>Fees</h4>\n<div>Early Bird
  Member - $40<br />\nEarly Bird Non-member - $60</div>\n<div>Students - $1
 5</div>\n<div><strong>(All rates increase by $10 on August 17.)*</strong><
 /div>\n<h4>Location</h4>\n<div><strong>Sunset Station - The Arcadian</stro
 ng><br />\n1174 East Commerce St.<br />\nSan Antonio\, Texas 78205<br />\n
 (Parking is available across the railroad tracks at the RK Group Parking L
 ot &ndash\; P4 on the&nbsp\;<a href="http://www.mpithcc.org/images/Parking
 _Lot_Map__Sunset_Station.pdf" target="_blank">Parking Map</a>)<br />\n<br 
 />\n<h4>Session Description</h4>\n<p><strong><br />\n"The ABC&rsquo\;s of 
 Event ROI"</strong></p>\n<p>One of the biggest challenges facing event ind
 ustry professionals is that meetings\, conferences\, and trade shows don&r
 squo\;t get the respect they deserve outside of the planning and productio
 n team. Event organizers intuitively understand the importance of events\,
  but often struggle to articulate that value to executive stakeholders. Wi
 th increased scrutiny on budgets and spend\, many planners face the challe
 nge of growing\, or even just preserving\, their event budgets year over y
 ear.</p>\n<p>In response\, savvy event pros are discovering how to tell th
 eir stories of event success in ways that stakeholders simply can&rsquo\;t
  ignore. Are you ready to make your case to your leadership? By embracing 
 event technology\, and utilizing the increased availability of data\, you 
 can capture the metrics that matter most\, and prove the impact of your ev
 ents throughout the organization.</p>\n<h4>Speaker</h4>\n<div><img src="ht
 tps://www.mpi.org/images/librariesprovider34/events/past-event-images/patr
 ick.png?sfvrsn=4e6f4ba9_0&sf_site_temp=true&sf_site=00000000-0000-0000-000
 0-000000000000" alt="patrick" data-displaymode="Original" title="patrick" 
 /></div>\n<div><strong>Patrick Stevenson</strong><br />\nPrincipal Account
  Manager<br />\nCVENT</div>\n<div>&nbsp\;</div>\n<div>Stevenson is a Princ
 ipal Account Manager for Cvent\, the world&rsquo\;s leading provider of me
 etings management technology. Stevenson has 8 years served as a critical t
 hought leader in the meetings industry\, strategizing with customers to mo
 re effectively analyze and improve the attendee experience. He consults cl
 osely with meeting planners and show producers on how they can leverage te
 chnology to better measure the success of their events. When not at events
 \, he loves spending time with his wife and 5 children and fly fishing.</d
 iv>\n</div>
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