BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Romance Standard Time BEGIN:STANDARD DTSTART:20251002T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYHOUR=3;BYMINUTE=0;BYMONTH=10 TZNAME:Romance Standard Time TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Romance Daylight Time TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:\nABOUT THIS MASTERCLASS\n\n\nAs the world moves towards on-lin e events\, achieving engagement and the magic of human-to-human connection has never been more important. During this interactive session\, you&rsqu o\;ll hear how IBM creates &ldquo\;moments that matter&rdquo\; for each in dividual to make their events more engaging. And with Dr Madeleine de Hauk e how understanding the science of human connection can help us construct on-line events that engage and delight participants\n\n\n\nMAIN TAKE AWAYS \n\n\n\n\n1. \;  \; Case Study: How IBM is creating moments that m atter for their employees. \n2.  \;  \;The strategy for creating v aluable moments that matter which fits all formats (live\, virtual or hybr id) \n3. \;  \; The science behind the formula for generating more moments that matter for attendees \n4.  \;  \;Moments That Matter Virtual Workshop. Create your take away strategy on the spot.\n\nOur spea kers:\n\n\nDr Madeleine de Hauke is known as the Meetings Doctor. \nRecogn ized for her work consulting\, coaching\, training and facilitating organi zations on reprogramming their meeting culture to disrupt habitual meeting patterns and that hold-back progress and result in bad decisions or no de cisions. A medical doctor by training\, with a distinguished 20+ year care er in the chemical and medical industries across three continents\, Madele ine founded Business4Good in 2018 to cure Meeting Syndrome in all its form s - including with yourself: who hasn't negotiated with their internal sab oteur recently?\n\n\n\n\n\nPaul Heil\, Employee Experience Expert\, IBM\n\ n\n\n\nPaul has spent the last year in a half leading Marketing and Commun ications for a newly formed Employee Experience team at IBM with a core fo cus on creating and maintaining "Moments That Matter" for 1500+ employees. He has helped this innovative new team acquire 3 Stevie Awards and 1 Enga gement Hero's Award for their internal events and engagement activities wi thin the first year of the teams establishment. \n\nPrior to working with IBM Paul spent several years running his own management consulting firm wh ere he worked with various local and foreign companies improving overall s trategies and communications. During his time consulting he sat in differe nt positions such as a Director Of Strategy and Innovation at the European Business Conference Group and as Global Director Of Sales and Marketing a t eRevMax. \n\nPrior to his consultancy Paul played a key role in the laun ch and success of the well known Event App Startup Slido where he was resp onsible for their initial US operations while supporting Sales and Marketi ng. And before his time at Slido Paul spent roughly half a decade producin g and selling international corporate Pharmaceutical events with NextLevel Life Sciences. The quote Paul live's by is from one of his all time favou rite American Football Players Jerry Rice - "Today I will do what others w on't so tomorrow I can accomplish what others can't.".\n\n\n\n DTEND:20200423T153000Z DTSTAMP:20260718T234922Z DTSTART:20200423T140000Z LOCATION: SEQUENCE:0 SUMMARY:Create moments that matter (IBM case study) UID:RFCALITEM639199973622392909 X-ALT-DESC;FMTTYPE=text/html:
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ABOUT THIS MASTERCLASS

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As the world moves towards on-line events\, achieving engageme nt and the magic of human-to-human connection has never been more importan t. During this interactive session\, you&rsquo\;ll hear how IBM creates &l dquo\;moments that matter&rdquo\; for each individual to make their events more engaging. And with Dr Madeleine de Hauke how understanding the scien ce of human connection can help us construct on-line events that engage an d delight participants

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MAIN TAKE AWAYS

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1. \;  \; Case Study: How IBM i s creating moments that matter for their employees.
\n2.  \; &nb sp\;The strategy for creating valuable moments that matter which fits all formats (live\, virtual or hybrid)
\n3. \;  \; The science b ehind the formula for generating more moments that matter for attendees \n4.  \;  \;Moments That Matter Virtual Workshop. Create your take away strategy on the spot.
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\nOur speakers:
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Dr Madeleine de Hauke is known as the Meetings Doctor.

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Recognized for her work consulting\, coaching\, training and facilitating organizations on reprogr amming their meeting culture to disrupt habitual meeting patterns and that hold-back progress and result in bad decisions or no decisions. A medical doctor by training\, with a distinguished 20+ year career in the chemical and medical industries across three continents\, Madeleine founded Busine ss4Good in 2018 to cure Meeting Syndrome in all its forms - including with yourself: who hasn't negotiated with their internal saboteur recently?
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Paul Heil\, Employee Experience Expert\, IBM

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Paul has spent the last year in a hal f leading Marketing and Communications for a newly formed Employee Experie nce team at IBM with a core focus on creating and maintaining "Moments Tha t Matter" for 1500+ employees. He has helped this innovative new team acqu ire 3 Stevie Awards and 1 Engagement Hero's Award for their internal event s and engagement activities within the first year of the teams establishme nt.
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\nPrior to working with IBM Paul spent several years run ning his own management consulting firm where he worked with various local and foreign companies improving overall strategies and communications. Du ring his time consulting he sat in different positions such as a Director Of Strategy and Innovation at the European Business Conference Group and a s Global Director Of Sales and Marketing at eRevMax.
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\nPrior to his consultancy Paul played a key role in the launch and success of th e well known Event App Startup Slido where he was responsible for their in itial US operations while supporting Sales and Marketing. And before his t ime at Slido Paul spent roughly half a decade producing and selling intern ational corporate Pharmaceutical events with NextLevel Life Sciences. The quote Paul live's by is from one of his all time favourite American Footba ll Players Jerry Rice - "Today I will do what others won't so tomorrow I c an accomplish what others can't.".
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