BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Scaling Yourself: Using AI to Power Sales &\; Event Workflow sEvent professionals across St. Louis are being told to "use AI\," but too often it results in generic outreach that sounds nothing like you - and c reates more work instead of less. This 45-minute\, interactive session is built for planners and suppliers who want to use AI as a practical resourc e to support their sales\, marketing\, and event workflow. We'll cover AI best practices\, smarter prospecting\, simple research workflows\, and eas y personalization tips so your outreach sounds human\, confident\, and on- brand.Before the session\, attendees will complete a short questionnaire a bout their role\, how they're using AI\, and where they're getting stuck. Those responses shape the live demos\, ensuring what you see reflects the real St. Louis workflows and challenges. You'll leave with clear\, usable ways to save time\, personalize faster\, and build stronger connections ac ross the STL event community.Trevor Sookraj is a founder\, event planner\, and former marketer\, with several years of experience scaling tech compa nies and agencies. He started his career at Shopify in 2016 as an early em ployee on the enterprise team (Plus)\, became the 1st growth hire at Clear bit (acquired by HubSpot)\, and built the screening function at Shiftsmart to take thousands of calls per day. Most recently\, he built Divisional\, a marketplace that matches companies with part-time growth talent\, to 7- figure revenue with more than 70 clients.He is a Forbes 30 Under 30 recipi ent and has been deeply involved with Artificial Intelligence (AI) adoptio n\, both with the startups he works with and his personal growth advisory. Trevor delivered a featured presentation on AI (full recording via MPI Ac ademy) to 250+ planners at MPI&rsquo\;s WEC in June 2025\, showing them ho w to improve their AI knowledge with free tools like ChatGPT and Copilot. Since then\, he&rsquo\;s led sessions at MPI&rsquo\;s the EVENT\, PCMA&rsq uo\;s CIC\, and to local chapters in Virginia and Washington\, DC (Potomac ).This program has been submitted to the Events Industry Council (EIC) for CMP Preferred Provider review for 1.0 credit hours. MPI St. Louis Area Ch apter has been approved by the Events Industry Council as a Preferred Prov ider of the above-listed continuing education course\, which qualifies for CMP continuing education credit. Determination of continuing education cr edit eligibility or Preferred Provider status does not imply EIC's endorse ment or assessment of education quality.Hosted by: Hilton St. Louis Fronte nac is a full-service hotel just outside downtown STL\, ideal for both cor porate and social events. The property offers 25\,000+ sq. ft. of flexible event space\, including large ballrooms for conferences and celebrations\ , plus smaller meeting rooms for breakouts or board meetings. With on-site catering\, AV support\, and guest rooms all under one roof\, it&rsquo\;s a seamless option for hosting and staying in one place.When:Tuesday\, Marc h 3\, 202611:00 am - 11:30 am - Registration &\; Networking11:30 am - 1 :00 pm - Lunch &\; ProgramWhere:Hilton St. Louis Frontenac Hotel1335 S. Lindbergh Blvd.St. Louis\, MO 63131Fees:$50 Members$75 Non-Members/Guests DTEND:20260303T190000Z DTSTAMP:20260404T134341Z DTSTART:20260303T170000Z LOCATION:MO\,St. Louis\,1335 S. Lindbergh Blvd. SEQUENCE:0 SUMMARY:March 3\, 2026 Education Meeting UID:RFCALITEM639108890211704001 X-ALT-DESC;FMTTYPE=text/html:

Scalin g Yourself: Using AI to Power Sales &\; Event Workflows

Event professionals across St. Louis are being told to "use AI\," but too often it results in generic outreach that sounds nothin g like you - and creates more work instead of less. This 45-minute\, inter active session is built for planners and suppliers who want to use AI as a practical resource to support their sales\, marketing\, and event workflo w. We'll cover AI best practices\, smarter prospecting\, simple research w orkflows\, and easy personalization tips so your outreach sounds human\, c onfident\, and on-brand.

Before the sess ion\, attendees will complete a short questionnaire about their role\, how they're using AI\, and where they're getting stuck. Those responses shape the live demos\, ensuring what you see reflects the real St. Louis workfl ows and challenges. You'll leave with clear\, usable ways to save time\, p ersonalize faster\, and build stronger connections across the STL event co mmunity.

Photo of Trevor Sookraj
Trevor Sookraj is a founder\, event planner\, an d former marketer\, with several years of experience scaling tech companie s and agencies. He started his career at Shopify in 2016 as an early emplo yee on the enterprise team (Plus)\, became the 1st growth hire at Clearbit (acquired by HubSpot)\, and built the screening function at Shiftsmart to take thousands of calls per day. Most recently\, he built Divisional\, a marketplace that matches companies with part-time growth talent\, to 7-fig ure revenue with more than 70 clients.

He is a Forbes 30 Under 30 recipient and has been deeply involved with Artificial Intelligence (AI) adoption\, both with the startups he works with and his personal growth advisory. Trevor delivered a featured presentation on AI ( full recording via MPI Academy) to 250+ planners at MPI&rsquo\;s WEC in Ju ne 2025\, showing them how to improve their AI knowledge with free tools l ike ChatGPT and Copilot. Since then\, he&rsquo\;s led sessions at MPI&rsqu o\;s the EVENT\, PCMA&rsquo\;s CIC\, and to local chapters in Virginia and Washington\, DC (Potomac).

E IC_PP_Logo_Final_2019This pr ogram has been submitted to the Events Industry Council (EIC) for CMP Pref erred Provider review for 1.0 credit hours. MPI St. Louis Area Chapter has been approved by the Events Industry Council as a Preferred Provider of t he above-listed continuing education course\, which qualifies for CMP cont inuing education credit. Determination of continuing education credit elig ibility or Preferred Provider status does not imply EIC's endorsement or a ssessment of education quality.

Ho sted by:
 hilton_frontenac_logoHilton St. Louis Frontenac is a full-service hotel just outsid e downtown STL\, ideal for both corporate and social events. The property offers 25\,000+ sq. ft. of flexible event space\, including large ballroom s for conferences and celebrations\, plus smaller meeting rooms for breako uts or board meetings. With on-site catering\, AV support\, and guest room s all under one roof\, it&rsquo\;s a seamless option for hosting and stayi ng in one place.

When:
Tuesday\, March 3\, 2026
11:00 am - 11:30 am - Registration &\; Networking
11: 30 am - 1:00 pm - Lunch &\; Program

Whe re:
H ilton St. Louis Frontenac Hotel
1335 S. Lindbergh Blvd.
St. Loui s\, MO 63131

Fees:
$50 Members
$75 Non-Members/Guests
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