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DESCRIPTION:Designing Meetings People Actually Want to AttendAI. Five gener
 ations in the workforce. Shrinking attention spans. Higher expectations. S
 ame old general session?The people walking into our meetings have changed.
  Has the way we&rsquo\;re designing meetings changed with them?Today&rsquo
 \;s meeting professionals need more than another list of trends. They need
  a bigger toolbox&mdash\;both the WHAT (fresh ideas that create energy\, c
 onnection and engagement) and the HOW (a practical way to develop\, sell a
 nd execute those ideas inside real-world budgets and organizations).&nbsp\
 ;Chris Gasbarro\, whose agency creates meetings and experiences for brands
  including The North Face\, Saucony\, FootJoy\, Titleist and Hanover Insur
 ance\, will pull back the curtain on how his team approaches meeting desig
 n&mdash\;and share 30+ real-world ideas you can steal\, adapt and put to w
 ork immediately.&nbsp\;But this isn&rsquo\;t a 60-minute show-and-tell. At
 tendees will work through their own meeting challenges\, explore how atten
 dee-centered thinking changes the design process\, and learn how to turn a
  creative idea into something a C-suite executive\, stakeholder or client 
 will actually approve.You&rsquo\;ll leave with new ideas&mdash\;but more i
 mportantly\, a new way to find the next one.Learning OutcomesBy the end of
  this session\, participants will be able to:Design for the 2027 and beyon
 d attendee. Apply attendee-centered thinking to rethink engagement\, envir
 onment\, content and experience.Turn creative thinking into actionable ide
 as. Use a practical framework for moving beyond &ldquo\;what we&rsquo\;ve 
 always done&rdquo\; and developing ideas appropriate for your audience\, o
 bjectives and budget.Sell the idea upstairs. Learn how to frame and presen
 t unconventional meeting ideas so executives\, clients and stakeholders ca
 n understand&mdash\;and approve&mdash\;the value.Steal 30+ ideas. Walk awa
 y with more than 30 real-world examples and concepts that can be adapted f
 or conferences\, sales meetings\, incentive programs and other live experi
 ences.&nbsp\;DAY/DATE:Wednesday\, October 21\, 2026LOCATION:The Renaissanc
 e Columbus Downtown50 North Third Street\, Columbus\, Ohio\, USA\, 43215 &
 nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nb
 sp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp
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  &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &
 nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\;TIME:11:00am- Registr
 ation Opens11:30am-12:30pm- Lunch &amp\; Networking12:30pm- 1:30pm&nbsp\;S
 peaker PresentationFEES:&nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;&nb
 sp\;Planner Members (Preferred &amp\; Premier): $50Planner Non Members &am
 p\; Planner Essential Level Members: $75Students: $40&nbsp\;
DTEND:20261021T173000Z
DTSTAMP:20261001T063848Z
DTSTART:20261021T150000Z
LOCATION:OH\,Columbus\,50 North Third Street
SEQUENCE:0
SUMMARY:October 2026 Planner Only Event
UID:RFCALITEM639264155281587633
X-ALT-DESC;FMTTYPE=text/html:<h1 data-sf-tooltip="input-title" sftextdirect
 ion="" role="input" aria-label="Type a title" data-placeholder="Type a tit
 le">Designing Meetings People Actually Want to Attend</h1><h1></h1><p>AI. 
 Five generations in the workforce. Shrinking attention spans. Higher expec
 tations. Same old general session?</p><p>The people walking into our meeti
 ngs have changed. Has the way we&rsquo\;re designing meetings changed with
  them?</p><p>Today&rsquo\;s meeting professionals need more than another l
 ist of trends. They need a bigger toolbox&mdash\;both the WHAT (fresh idea
 s that create energy\, connection and engagement) and the HOW (a practical
  way to develop\, sell and execute those ideas inside real-world budgets a
 nd organizations).</p><p>&nbsp\;Chris Gasbarro\, whose agency creates meet
 ings and experiences for brands including The North Face\, Saucony\, FootJ
 oy\, Titleist and Hanover Insurance\, will pull back the curtain on how hi
 s team approaches meeting design&mdash\;and share 30+ real-world ideas you
  can steal\, adapt and put to work immediately.</p><p>&nbsp\;But this isn&
 rsquo\;t a 60-minute show-and-tell. Attendees will work through their own 
 meeting challenges\, explore how attendee-centered thinking changes the de
 sign process\, and learn how to turn a creative idea into something a C-su
 ite executive\, stakeholder or client will actually approve.</p><p>You&rsq
 uo\;ll leave with new ideas&mdash\;but more importantly\, a new way to fin
 d the next one.</p><h3>Learning Outcomes</h3><p>By the end of this session
 \, participants will be able to:</p><ul><li>Design for the 2027 and beyond
  attendee. Apply attendee-centered thinking to rethink engagement\, enviro
 nment\, content and experience.</li><li>Turn creative thinking into action
 able ideas. Use a practical framework for moving beyond &ldquo\;what we&rs
 quo\;ve always done&rdquo\; and developing ideas appropriate for your audi
 ence\, objectives and budget.</li><li>Sell the idea upstairs. Learn how to
  frame and present unconventional meeting ideas so executives\, clients an
 d stakeholders can understand&mdash\;and approve&mdash\;the value.</li><li
 >Steal 30+ ideas. Walk away with more than 30 real-world examples and conc
 epts that can be adapted for conferences\, sales meetings\, incentive prog
 rams and other live experiences.</li></ul><p></p><p>&nbsp\;</p><p><strong>
 DAY/DATE:<br /></strong>Wednesday\, October 21\, 2026<strong></strong></p>
 <p style="text-align:left\;"><strong>LOCATION:<br /></strong><a href="http
 s://www.marriott.com/en-us/hotels/cmhbr-renaissance-columbus-downtown-hote
 l/overview/?scid=f2ae0541-1279-4f24-b197-a979c79310b0" target="_blank">The
  Renaissance Columbus Downtown</a><br />50 North Third Street\, Columbus\,
  Ohio\, USA\, 43215 &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\
 ; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; 
 &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &n
 bsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbs
 p\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\
 ; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; 
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 bsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbs
 p\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\;
 </p><p style="text-align:left\;"><strong>TIME:</strong><br /><strong>11:00
 am- </strong>Registration Opens<br /><strong>11:30am-12:30pm</strong>- Lun
 ch &amp\; Networking<br /><strong>12:30pm- 1:30pm</strong>&nbsp\;Speaker P
 resentation<br /><strong></strong><br /></p><p><strong>FEES:&nbsp\; &nbsp\
 ; &nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\;<br /></strong>Planner Members (Pr
 eferred &amp\; Premier): $50<br />Planner Non Members &amp\; Planner Essen
 tial Level Members: $75<br />Students: $40</p><p>&nbsp\;</p>
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