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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:About the session:Exhibitors collect more data than ever before
 \, but too often it ends with lead counts. The most successful exhibit pro
 grams use data to shape strategy\, measure performance\, improve the atten
 dee experience\, justify budgets\, and support conversations across sales\
 , marketing\, product\, medical\, leadership\, and more. Join this interac
 tive discussion as we explore what data matters\, how to collect it\, and 
 how to transform it into insights that drive better decisions before\, dur
 ing\, and after your events.&nbsp\;Bring your questions\, experiences\, an
 d ideas. This is an interactive discussion&mdash\;not just a presentation.
  Learning Takeaways:Identify the data that matters most before\, during\, 
 and after an event. Learn how exhibit data can support decision-making acr
 oss multiple departments&mdash\;not just sales. Discover practical ways to
  measure success\, demonstrate value\, and improve future exhibit strategi
 es. Data isn't the end of the conversation. It's the beginning of better c
 onversations. Cost:&nbsp\;This series is FREE.Registration Details: Once r
 egistered\, learners should be sent the link to the online tool in advance
  of the session.&nbsp\;If you require assistance\, please email info@mpige
 orgia.org.Thank You Annual Sponsors!Platinum&nbsp\;&nbsp\;&nbsp\;SilverSil
 ver&nbsp\;&nbsp\;&nbsp\;&nbsp\;BronzeAnnual Friend&nbsp\;&nbsp\;&nbsp\;&nb
 sp\;&nbsp\;&nbsp\;In Kind Photography&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &
 nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\;&nbsp\;&n
 bsp\;&nbsp\;
DTEND:20260729T170000Z
DTSTAMP:20260723T073511Z
DTSTART:20260729T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:Exhibitor Webinar Series - Beyond the Badge Scan: Using Data to Dri
 ve Better Exhibit Decisions
UID:RFCALITEM639203709114503083
X-ALT-DESC;FMTTYPE=text/html:<h2 style="text-align:center\;"><strong>Ab</st
 rong><strong>out the session:</strong></h2><p></p><p>Exhibitors collect mo
 re data than ever before\, but too often it ends with lead counts. The mos
 t successful exhibit programs use data to shape strategy\, measure perform
 ance\, improve the attendee experience\, justify budgets\, and support con
 versations across sales\, marketing\, product\, medical\, leadership\, and
  more. Join this interactive discussion as we explore what data matters\, 
 how to collect it\, and how to transform it into insights that drive bette
 r decisions before\, during\, and after your events.&nbsp\;Bring your ques
 tions\, experiences\, and ideas. This is an interactive discussion&mdash\;
 not just a presentation. </p><p><strong>Learning Takeaways:</strong></p><u
 l><li>Identify the data that matters most before\, during\, and after an e
 vent. </li><li>Learn how exhibit data can support decision-making across m
 ultiple departments&mdash\;not just sales. </li><li>Discover practical way
 s to measure success\, demonstrate value\, and improve future exhibit stra
 tegies. </li></ul><p>Data isn't the end of the conversation. It's the begi
 nning of better conversations. </p><p><strong>C</strong><strong style="bac
 kground-color:transparent\;color:inherit\;font-size:inherit\;text-transfor
 m:inherit\;word-spacing:normal\;caret-color:auto\;white-space:inherit\;">o
 st:&nbsp\;</strong><span style="background-color:transparent\;color:inheri
 t\;font-family:inherit\;font-size:inherit\;text-transform:inherit\;word-sp
 acing:normal\;caret-color:auto\;white-space:inherit\;">This series is </sp
 an><strong style="background-color:transparent\;color:inherit\;font-size:i
 nherit\;text-transform:inherit\;word-spacing:normal\;caret-color:auto\;whi
 te-space:inherit\;">FREE.</strong><span style="background-color:transparen
 t\;color:inherit\;font-family:inherit\;font-size:inherit\;text-transform:i
 nherit\;word-spacing:normal\;caret-color:auto\;white-space:inherit\;"></sp
 an><em style="background-color:transparent\;color:inherit\;font-family:inh
 erit\;font-size:inherit\;text-transform:inherit\;word-spacing:normal\;care
 t-color:auto\;white-space:inherit\;"></em></p><p style="text-align:left\;"
 ><strong>Registration Details</strong>: Once registered\, learners should 
 be sent the link to the online tool in advance of the session.&nbsp\;<em>I
 f you require assistance\, please email info@mpigeorgia.org.<br /></em><st
 rong></strong></p><hr style="text-align:left\;" /><h2 style="text-align:le
 ft\;"><strong>Thank You Annual Sponsors!</strong></h2><table style="height
 :688.094px\;width:844px\;text-align:left\;"><tbody><tr style="height:244.0
 47px\;"><td style="text-align:center\;width:274.141px\;"><p><strong>Platin
 um</strong></p><p><a href="https://www.visitrenotahoe.com/"><img src="http
 s://www.mpi.org/images/librariesprovider20/default-album/reno-tahoe-logost
 ackedurl_truckeeblue.tmb-thumb200.jpg?Culture=en&amp\;sfvrsn=8c369355_1&am
 p\;sf_site_temp=true&amp\;sf_site=00000000-0000-0000-0000-000000000000" al
 t="Reno Tahoe LogoStackedURL_TruckeeBlue" /></a></p></td><td style="text-a
 lign:center\;width:183px\;">&nbsp\;</td><td style="text-align:center\;widt
 h:101.5px\;"><strong><br /></strong></td><td style="text-align:center\;wid
 th:20px\;">&nbsp\;</td><td style="text-align:center\;width:264.359px\;">&n
 bsp\;</td></tr><tr style="height:27px\;"><td style="text-align:center\;wid
 th:274.141px\;"><strong>Silver</strong></td><td style="text-align:center\;
 width:183px\;"><strong>Silver</strong></td><td style="text-align:center\;w
 idth:101.5px\;"><strong>&nbsp\;</strong></td><td style="text-align:center\
 ;width:20px\;">&nbsp\;</td><td style="text-align:center\;width:264.359px\;
 "><strong>&nbsp\;</strong></td></tr><tr style="height:26px\;"><td style="t
 ext-align:center\;width:274.141px\;"><img sf-image-responsive="true" src="
 https://www.mpi.org/images/librariesprovider20/sponsor-spotlight/screensho
 t_18-3-2026_95617_www-gotolouisville-com.jpeg?sfvrsn=d8813c55_1&amp\;sf_si
 te_temp=true&amp\;sf_site=64b07a30-aead-4358-96a7-25da6961eb90" height="19
 3" style="max-width:100%\;height:auto\;" title="Screenshot_18-3-2026_95617
 _www.gotolouisville.com" width="648" alt="" sf-size="22737" /></td><td sty
 le="text-align:center\;width:183px\;"><img sf-image-responsive="true" src=
 "https://www.mpi.org/images/librariesprovider20/sponsor-spotlight/screensh
 ot_2-6-2026_132348_www-discoverpuertorico-com7a666d5b-b931-4d76-b804-a997a
 0e2db45.jpeg?sfvrsn=d6420755_1&amp\;sf_site_temp=true&amp\;sf_site=64b07a3
 0-aead-4358-96a7-25da6961eb90" height="102" style="max-width:100%\;height:
 auto\;" title="Screenshot_2-6-2026_132348_www.discoverpuertorico.com" widt
 h="161" alt="" sf-size="10876" /></td><td style="text-align:center\;width:
 101.5px\;"><br /></td><td style="text-align:center\;width:20px\;">&nbsp\;<
 /td><td style="text-align:center\;width:264.359px\;"><br /></td></tr><tr s
 tyle="height:33.2188px\;"><td style="text-align:center\;width:274.141px\;"
 ><strong>Bronze</strong></td><td style="text-align:center\;width:183px\;">
 <strong>Annual Friend</strong></td><td style="text-align:center\;width:101
 .5px\;"><strong>&nbsp\;</strong></td><td style="text-align:center\;width:2
 0px\;">&nbsp\;</td><td style="text-align:center\;width:264.359px\;"><stron
 g>&nbsp\;</strong></td></tr><tr style="height:93.219px\;"><td style="text-
 align:center\;width:274.141px\;"><img sf-image-responsive="true" src="http
 s://www.mpi.org/images/librariesprovider20/sponsor-spotlight/screenshot_27
 -1-2026_13584_www-mpi-org.jpeg?sfvrsn=47862b55_1&amp\;sf_site_temp=true&am
 p\;sf_site=64b07a30-aead-4358-96a7-25da6961eb90" height="111" style="max-w
 idth:100%\;height:auto\;" title="Screenshot_27-1-2026_13584_www.mpi.org" w
 idth="401" alt="" sf-size="17852" /><h3><br /></h3></td><td style="text-al
 ign:center\;width:183px\;"><img sf-image-responsive="true" src="https://ww
 w.mpi.org/images/librariesprovider20/sponsor-spotlight/screenshot_18-2-202
 6_113742_www-mpi-org58f9455e-9a51-45fa-b928-cb2f61ca0353.jpeg?sfvrsn=d4bf3
 055_1&amp\;sf_site_temp=true&amp\;sf_site=64b07a30-aead-4358-96a7-25da6961
 eb90" height="226" style="max-width:100%\;height:auto\;" title="Screenshot
 _18-2-2026_113742_www.mpi.org" width="251" alt="" sf-size="23660" /></td><
 td style="text-align:center\;width:101.5px\;">&nbsp\;</td><td style="text-
 align:center\;width:20px\;">&nbsp\;</td><td style="text-align:center\;widt
 h:264.359px\;">&nbsp\;</td></tr><tr style="height:33.2188px\;"><td style="
 text-align:center\;width:274.141px\;"><strong>In Kind Photography</strong>
 </td><td style="text-align:center\;width:183px\;"><strong>&nbsp\;</strong>
 </td><td style="text-align:center\;width:101.5px\;"><strong>&nbsp\;</stron
 g></td><td style="text-align:center\;width:20px\;">&nbsp\;</td><td style="
 text-align:center\;width:264.359px\;"><strong>&nbsp\;</strong></td></tr><t
 r style="height:230.391px\;"><td style="text-align:center\;width:274.141px
 \;"><a href="http://www.photosynthesisatlanta.com/"><img src="https://www.
 mpi.org/images/librariesprovider20/2023-phoenix-awards-finalists/photosynt
 hesis-studio---logo-v21ef6122890c666159a9bff0100288468.png?sfvrsn=71307455
 _2&amp\;sf_site_temp=true&amp\;sf_site=64b07a30-aead-4358-96a7-25da6961eb9
 0" alt="Photosynthesis Studio - Logo V2" sf-size="18911" /></a>&nbsp\; </t
 d><td style="text-align:center\;width:183px\;">&nbsp\;</td><td style="text
 -align:center\;width:101.5px\;">&nbsp\;</td><td style="text-align:center\;
 width:20px\;">&nbsp\;</td><td style="text-align:center\;width:264.359px\;"
 >&nbsp\;</td></tr></tbody></table>&nbsp\; &nbsp\; &nbsp\; &nbsp\;&nbsp\;&n
 bsp\;<p style="text-align:left\;"><br /></p><p style="text-align:left\;"><
 span style="text-align:left\;">&nbsp\;</span></p><p style="text-align:left
 \;"><em>&nbsp\;</em></p>
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