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BEGIN:STANDARD
DTSTART:20231002T040000
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYHOUR=4;BYMINUTE=0;BYMONTH=10
TZNAME:FLE Standard Time
TZOFFSETFROM:+0300
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DTSTART:20230301T030000
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BEGIN:VEVENT
DESCRIPTION:This workshop gives event professionals the guidance to sharpen
their social media tools and \;get their creative juices flowing! It
is designed to develop the social media expertise of any event \;profe
ssional by focusing on common and universally applicable core concepts. \n
\nThrough a \;guided approach that takes into account current social m
edia trends\, it empowers event \;professionals raise their profile an
d reputation of their organisation. \;Using easy-to-follow social medi
a recipes (processes) this workshop enables participants to \;create a
full cookbook (manual) filled with brand-aligned options for their social
media content.Through this workshop\, event professionals are able to cre
ate consistent social media \;content and online engagement that is pe
rfectly suited to their target market.\n\nThis workshop includes:\n● Up-to
-date trends on the usage of social media globally\n● Social media strateg
y co-creation\n● Channel-specific guidance\n● Hands-on content creation in
cluding photo and video\n● Overview of scheduling\, analytical and auxilia
ry tools\n● Definition of KPIs that matter\n● Exploration of social media
driven sponsorship opportunities\n\n\nAbout the speaker:\nMiguel Neves CMP
\, DES\nChief Social Strategist at miguelseven.com\n\nMiguel has focused o
n online engagement in the events industry since 2009. From 2011 to \;
2017 he developed IMEX Group&rsquo\;s social media presence from a communi
ty of 3\,000 to over 60\,000 event professionals. In 2017 Miguel created m
iguelseven.com to help event \;professionals develop a proactive and s
trategic presence on social media.\nMiguel holds a masters degree in Confe
rence and Events Management from the University of Westminster and sits on
both Meeting Professionals International&rsquo\;s International Board of&
nbsp\;Directors and the Events Industry Council&rsquo\;s Industry Insights
Committee.
DTEND:20200310T150000Z
DTSTAMP:20240329T072819Z
DTSTART:20200310T113000Z
LOCATION:Finland\,Helsinki
SEQUENCE:0
SUMMARY:Social Media for Events – Miguel Neves (MPI)
UID:RFCALITEM638472760997987935
X-ALT-DESC;FMTTYPE=text/html:This workshop gives event professionals the gu
idance to sharpen their social media tools and \;get their creative ju
ices flowing! It is designed to develop the social media expertise of any
event \;professional by focusing on common and universally applicable
core concepts.
\n
\nThrough a \;guided approach that takes
into account current social media trends\, it empowers event \;profess
ionals raise their profile and reputation of their organisation. \;Usi
ng easy-to-follow social media recipes (processes) this workshop enables p
articipants to \;create a full cookbook (manual) filled with brand-ali
gned options for their social media content.Through this workshop\, event
professionals are able to create consistent social media \;content and
online engagement that is perfectly suited to their target market.
\
n
\nThis workshop includes:
\n● Up-to-date trends on the usage o
f social media globally
\n● Social media strategy co-creation
\n
● Channel-specific guidance
\n● Hands-on content creation including p
hoto and video
\n● Overview of scheduling\, analytical and auxiliary
tools
\n● Definition of KPIs that matter
\n● Exploration of soci
al media driven sponsorship opportunities
\n
\n
\nAbout the
speaker:
\nMiguel Neves CMP\, DES
\nChief Soci
al Strategist at miguelseven.com
\n
\nMiguel has focused on onli
ne engagement in the events industry since 2009. From 2011 to \;2017 h
e developed IMEX Group&rsquo\;s social media presence from a community of
3\,000 to over 60\,000 event professionals. In 2017 Miguel created miguels
even.com to help event \;professionals develop a proactive and strateg
ic presence on social media.
\nMiguel holds a masters degree in Confe
rence and Events Management from the University of Westminster and sits on
both Meeting Professionals International&rsquo\;s International Board of&
nbsp\;Directors and the Events Industry Council&rsquo\;s Industry Insights
Committee.
END:VEVENT
END:VCALENDAR