Coronavirus: Keeping Business Going and Preparing for the Future

Blog > Industry News

Coronavirus: Keeping Business Going and Preparing for the Future

By Blair Potter | Mar 30, 2020

“If you are a planner and not honing your skills associated with virtual meetings, you will quickly become obsolete.”

Laura-Kesselman SolimanDaudin Renee Radabaugh

“Event planners are resilient; we have skills in many areas—technology, communication, project management, etc. The successful firms will be the ones who can market these skills to current and potential clients until conferences return. “If you are a planner and not honing your skills associated with virtual meetings, you will quickly become obsolete.” Once clients move to this format, regardless of what happens in the future, virtual meetings will remain a consideration for delivering content. We need to be able to provide the best guidance possible about when and why to go virtual and best practices to ensure quality learning environments and return on investment for all stakeholders.”

Laura Kesselman, CMM
Kesselman-Jones Inc.
MPI New Mexico Chapter

“The art of pivoting has become a new norm for my team and I as we navigate this uncharted territory. As a small business owner, I had to reinvent our entire business model almost overnight in an effort to adapt to the needs of the planner community. After experiencing many in-person event cancellations, it only made sense to take our background in production and offer virtual event experiences. The pivot is a collaborative effort with trusted partners like Dahlia+Agency. We have been working to expand our brands collectively during these trying times by merging our diverse skill sets. It’s important for small business owners to help one another and remind each other that this too shall pass.”

Sarah Soliman Daudin, DES
Soliman Productions Inc.
MPI Greater Orlando Chapter

“To a greater degree, it’s about staying the course and being an agile business leader. There are key principles to get us through this—one being that challenge is a critical ingredient to continuous improvement. Now more than ever, it’s about developing rich content, strengthening our processes and fostering innovation. We’re discovering other ways to provide value, beginning with our crisis management expertise. During this time of cancellations and postponements, we’re consulting clients through their contracts, communication plans and future schedules. There is also a concentration on our association and marketing services, which offer many versatile solutions and materials.”

Renee Radabaugh, CMP
Paragon Events
MPI Greater Orlando Chapter

 
 

     
 

Author

Blair Potter
Blair Potter

Blair Potter is managing editor for The Meeting Professional. He likes toys and collects cats (or is it the other way around?).