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Interacting With Attendees

By: MPI British Columbia | May 4, 2017

The following article posted on BIZBASH by Ian Zelaya discusses live streamed events and other platform being used at events that help connect with attendees.

How the Tribeca Film Fest Is Embracing Multiple Storytelling Platforms, Why Yahoo Is Banking on Live-Streamed Business Events, Cleveland Cavaliers Launch AR Game for Attendees

By Ian Zelaya April 20, 2017, 8:19 AM EDT


1. HOW THE TRIBECA FILM FEST IS EMBRACING MULTIPLE STORYTELLING PLATFORMS: In recent years, more and more film festivals have had to juggle presenting films along with other filmed storytelling platforms such as virtual reality, digital storytelling, and video games. The Tribeca Film Festival, which kicks off its 16th edition today, is aiming to seamlessly feature these diverse offerings. Variety: “While ensuring that film remains the centerpiece of its offerings, Tribeca has endeavored to look at the festival as a 'convergence' point for narrative storytelling, rather than siloing its offerings into strict platforms. 'I would say that we’re screen-agnostic,' says Tribeca Enterprises CEO Jane Rosenthal, who started the fest with Robert De Niro back in 2002. 'We have unusual timing,' she says by way of explaining the fest’s approach to unique programming. 'We’re right before Cannes and right after SXSW—and we’re not a destination-based festival. We’re in New York City, so my competition here is ‘Hamilton.’ We’re competing with a hundred different things on a given night. So I guess we’ve never really had those strict boundaries.' So while Tribeca is preparing to screen 98 films over its 12-day-run, it also looks to double-down on less-traditional platforms. Its television component has grown — after screening 'The Night Of' and 'The Night Manager' last year, Tribeca will offer 15 episodic screenings, as well as its new Pilot Season showcase, spotlighting three independent television productions that have yet to snag a home. VR, video games and small-screen content will also feature throughout the fest, with a VR experience directed by Oscar winner Kathryn Bigelow scheduled to debut. Per Rosenthal, incorporating new technology and alternative media into the programming has been a mandate throughout Tribeca’s history. In 2011, the festival became the first to integrate video games into its official program, premiering footage from Rockstar Games’ 'L.A. Noire,' and in 2005 it launched a pre-YouTube user-submitted digital short film competition with Amazon." http://bit.ly/2pViKCi

2. WHY YAHOO IS BANKING ON LIVE-STREAMED BUSINESS EVENTS: For its second quarter, Yahoo Finance is planning to up its live coverage of business events and conferences including Starbucks' annual shareholder meeting and Facebook's F8 developer conference. Digiday: “In some cases, these are exclusive productions where Yahoo Finance partners with the event host to live stream the event. For instance, during JPMorgan’s shareholders meeting on April 4, Yahoo Finance produced a live stream during which JPMorgan Chase CEO Jamie Dimon read his letter to shareholders and took questions from audience members brought in by Yahoo Finance. With Facebook’s F8, Yahoo Finance is just hosting a live stream of the on-stage speeches and sessions on its own video player. 'We’re trying to highlight Fortune 500 companies and the really salient events—we also covered the Vanity Fair Summit—that connect with our users,' said Andy Serwer, editor-in-chief of Yahoo Finance. 'The goal is to provide the most important and vital business news and information in a live setting.' … So far the results have been promising. The three daily Yahoo Finance shows average 17 million views per week, with the two daytime shows averaging 240,000 live views versus those who catch up on-demand. On the events side, Yahoo Finance’s first All Markets Summit had 2.6 million live views and 12.2 million total views. Coverage of the Berkshire Hathaway annual shareholders meeting netted 1.8 million views; and the JPMorgan Chase live stream had 2.3 million views. Overall, Yahoo Finance’s live programming has seen a 362 percent increase in views year-over-year, the company said. (Yahoo didn’t give overall view figures.) The live streams are bringing in revenue, too, especially with finance brands as TD Ameritrade, Scottrade and Fidelity Investments have all come on as sponsors.” http://bit.ly/2ph8xnx

3. CLEVELAND CAVALIERS LAUNCH AR GAME FOR ATTENDEES: Cleveland Cavaliers fans will now have an elevated basketball game experience when attending games at the Quicken Loans arena—the N.B.A. team has transformed its scoreboard into an augmented-reality game. TechCrunch: “It’s pretty simple—the app opens to your camera, and once it recognizes a special trigger graphic it overlays an augmented reality basketball net. A ball then appears which you can flick into the net. The AR tech is pretty good, letting you move your phone around and see the net (and shoot baskets) from all angles. The Cavaliers plan to incorporate the app into their home playoff games by putting the graphic up on the main scoreboard during the game and letting fans shoot hoops from their seats. They’ll even give a prize to anyone who can make 10 shots in a row, which is definitely doable. If you’re not at the stadium you can use their trigger graphic (shown below) to play at home. The game also recognizes the Bud Light logo as a trigger, so you can also play by just pointing your phone at a can or case of the beer. Since Bud Light is sponsoring the app you need to be 21 to play, and have to enter your birthday each time you restart the app, which a bit of a hassle. The app was developed by YinzCam, a Pittsburgh-based app developer for sports teams. They’ve built apps for most of the teams in the NBA and NFL, as well as for events like the Super Bowl and NBA All StarGames.” http://tcrn.ch/2osxBTl

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