June 18, 2025 - June 20, 2025
Join us in St. Louis for three days of education, networking, and opportunities to connect with other industry professionals!
Register for WEC!
June 24, 2025
Join us on June 24, 2025 at Eaglewood Resort & Spa for another great event!
Register Today!
MPI-CAC 2025 Industry Xchange
Join your fellow Chicago meeting and event industry professionals to celebrate Global Meeting Industry Day with MPI-CAC!
Thursday, April 3, 2025
2:30 - 7:30 p.m.
Convene Willis Tower
233 S Wacker Dr. Chicago, IL 60606
Bridging the Generational Gap: Crafting Engaging Event Experiences for Multi-Generational Audiences
In an era of digital acceleration and evolving attendee expectations, creating impactful events requires a deep understanding of generational dynamics. Join speaker Kelly Brinkman as she brings her expertise on Gen Z and Millennials, exploring how to foster connection and engagement across generations.
Paired with the latest industry insights from David Saef, Chief Instigator at Freeman, these sessions will uncover strategies to attract and retain diverse audiences, ensuring your events remain relevant, inclusive, and future-ready. Don’t miss this opportunity to elevate your event experience with actionable takeaways for meaningful engagement.
This event is being reviewed by EIC for CE credits. If approved, credits will be applied based on the email address used during registration.
Convene Willis Tower is a premium venue in one of the most iconic trophy buildings in the world. Spanning 90,000 square-feet across the entire third floor and offering 11 unique meeting spaces, it is conveniently located in the Loop neighborhood of Chicago. With the largest meeting room able to accommodate just under 650 guests, it is ideally suited for large summits, events that require substantial exhibitor space, and corporate galas.
The design was inspired by the Chicago city motto ""Urbs in Horto"" - i.e. ""city in a garden"" - and features park-like design elements as well as 24-foot floor-to-ceiling windows, five private outdoor terraces, and plenty of natural light. Convene Willis Tower provides a white box space allowing for client and event branding opportunities, in-house catering with customization options and dining private to each event, in-room A/V technology supported by an on-site team, and dedicated hospitality resources.
The venue is located near the Washington/Wells Station, Quincy Station, and Union Station and additionally offers nearby paid parking.
