Are We Designing Exhibits for Attendees or for Ourselves?
Exhibitors spend months making decisions about booth design, messaging, technology, activations, and more. But somewhere along the way, it’s easy to lose sight of the person those decisions are meant to influence: the attendee. In this webinar, Jackie Beaulieu, Poretta & Orr, Inc. | Exhibit & Events will turn the traditional planning process around and look at the exhibit through the attendee’s eyes. Why should they stop? Is it clear what you do and why it matters to them? Does the experience make it easy to engage, learn, and connect? Jackie will explore how an attendee-first perspective can influence messaging, design, staffing, engagement, and ultimately create a more relevant and effective exhibit experience.
Key Takeaways:
• Recognize where exhibitor priorities and attendee expectations may not align
• Evaluate messaging, design, staffing, and engagement through the attendee lens
• Apply an attendee-first approach to exhibit planning that creates more relevant and meaningful experiences
Join MPI Georgia for a webinar on September 16, 2026, at 12:00 PM Eastern to explore how we can design exhibits with the attendee in mind while still achieving our brand and business objectives.
Are We Designing Exhibits for Attendees or for Ourselves?
Date: September 16, 2026
Time: 12:00 PM Eastern
Cost: This webinar is FREE.
Registration Details
Once registered, learners should be sent the link to the online webinar in advance of the session.
If you require assistance, please email info@mpigeorgia.org.
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Online via Zoom