This presentation is equally geared towards supplier salespersons and meeting planners. It is a comprehensive look at the RFP process, planner and supplier pet peeves, communication methods, enhancing negotiation techniques, increasing mutual ROI, handling or avoiding difficult situations and understanding external influences in the selling process.

Brett Sterenson brings twenty years of supplier side experience both from the hotel side and the last 11 years as a small business owner. Brett worked in government sales for both Millennium Hotels and Resorts out of Boston and Kimpton Hotels out of Washington, DC. His firm, Hotel Lobbyists, was founded in April 2007. He's also a seventeen year member of SGMP with five years on the local National Capital Board, three years on the Gilmer Institute of Learning, and fresh off a four year term on the National Board of Directors. With more time for himself now, Brett speaks at industry chapter and national events as well as CVB sponsored educational days. He is married with a 5 year old son and 3 year old daughter.