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Event Design Certificate Program Level 1 of Mastery

14 August, 2019 - 15 August, 2019
9:00 AM - 11:00 AM
Tinker House Events
1101 E. 16th Street
Indianapolis, IN
United States
Erica Shonkwiler
Phone: 317-607-2521


The Event Design Certificate (EDC) is built on the Event Canvas™️ Methodology, the design thinking framework used by MPI for the redesign of WEC 2018 in Indy. Event Design using the Event Canvas™️ Methodology is quickly becoming THE industry format for innovative design. Offered in the US only once a year in Las Vegas, this is an incredible opportunity to advance design and executive level skills for $200 less than typically offered and without the hassle of travel.

Event owners are often faced with the ongoing pressure and challenge of continuously re-thinking how their meetings and events create value and serve stakeholder‘s needs. However, many don't feel equipped to create new event visions, legacies, or processes to deliver on those high expectations.

This program is for leaders, executive directors, event directors, head of events, meetings planners and marketing managers who want a hands-on approach to understanding, designing, and delivering innovative events.

The training is an interactive and collaborative design thinking workshop. Participants are guided through a sequence of steps to identify event stakeholders, empathize with their needs, determine the desired change the event will create for them, and prototype solutions. It is a method that empowers teams to be creative and results oriented. 

During This Program You Will:
- Get insight in how events create value
- Discover a practical and visual language to apply in the innovation process
- Gain knowledge about theories fundamental to event design
- Practice leading teams through event design sprints
- Work with a visual collaborative tool for strategic management

After This Program You Will:
- Understand the Event Canvas™️ Methodology and templates  
- Be able to lead a team through the process of event design
- Create, design, and prototype new events using the Event Canvas

CU Value: 8

Ruud Janssen, CMM, DES, CED - Author of the Event Design Handbook, co-creator of the Event Canvas™️ Methodology, and Managing Partner of the Event Design Collective based in Switzerland. For more information on the Event Design Collective visit


Event Design Certificate Program Level 1 of Mastery is typically $595 per person. MPI Indiana is offering the training for MPI members at a reduced cost. Given the nature of this training, only 32 spots are available and will go fast!

  • MPI Member Early Bird (April 24 - July 19) $395

  • MPI Member Regular (July 19 – August 13) $450

  • Non-Member $595


August 14
9am-4pm        Training 
12-1pm            Lunch
5-7:30pm        OPTIONAL Dinner & Drinks Networking in
                               Ironworks Hotel Building
                               Daredevil Beer Hall and Provision Restaurant 
                               (Costs Not Included in Registration Fee)                                                       
August 15
9-11am            Training

Need a great hotel room for the night? Ironworks Hotel Indy is offering MPI Members a special rate. 
 - Go to:
 - Click Reservations Button
 - Add Code: MPI

59 Sec trailer #EventCanvas Event Design Training from Ruud Janssen on Vimeo.

Venue Details

Tinker House Events
A unique and open format space in downtown Indy with amazing views of the skyline and FREE parking!
  Tinker House Events Logo

gallery_image_29  Tinker House Events Pic 3  Tinker House Events Pic 5  Tinker House Events Pic 2
Tinker House Events Pic 6

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