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February Meeting

February 15, 2023
11:00 AM - 1:30 PM
Sheraton St. Paul Woodbury Hotel
676 Bielenberg Drive
Woodbury, MN
United States

Wearing the C: Leadership Lessons from the Greatest Captains and Coaches in Sports

The best selling author of nearly 50 sports books, Ross Bernstein is a hall of fame peak performance business speaker who's keynoted conferences on all seven continents, and has been featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. What is it that makes the great ones great? In this keynote session Ross will focus on dozens of amazing leaders from the world of sports and explain how they were able to create “buy-in” through some very unorthodox methods.

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports — as well as from some of the biggest brands in corporate America — to show attendees how to:

• Lead with integrity in order to achieve success
• Create buy-in to connect with millennials, boomers and challenging co-workers
• Generate momentum through leading by example and mentorship of others
• Create a winner’s mindset in order to stay self-motivated through good times and bad

Speaker Bio:
The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on ALL SEVEN continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. He’s spent the better part of the past 25 years studying the DNA of championship teams and his program, "The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. Ross' program is all about the DNA of what makes champions in sports so unique and how that relates to business. His PowerPoint is full of amazing photos about inspirational sports stories and about successful teams that tie into ethics and accountability, and about doing things the right way — with respect. There are reasons certain teams win consistently, whereas others don't... and he explains why. It's based largely on the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service.

Venue Details

The Sheraton St. Paul-Woodbury hotel is located at the Eastern gateway to the Twin Cities Metropolitan area. At the intersection of Interstates 94 and 494, it is convenient to all major highways and only a few minutes from downtown St. Paul and Minneapolis. Located within a short drive to several area companies including 3M World Headquarters.

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