Event Business Fundamentals Certificate Program

Think like a start-up and take your business to the next level.

check   CMP Clock Hours: 6

check    Members: $499 / Non-Member: $699


Program Overview

In the pandemic era of meetings and events, the only thing that is certain is that what worked for many businesses before the pandemic, no longer meets the needs of modern business demands. Even after the pandemic, business in the meeting and events industry will continue to transform and evolve.

However, so many businesses continue to repeat the methods used in the past because “it’s what we have always done…” and have failed to capture this new and burgeoning environment that provides a platform for radical growth, futuristic thinking, and innovation.

This is why understanding the fundamentals of event business strategy is crucial to not only your individual growth but the growth of your business. Using the fundamentals of business strategy is no longer reserved for new, “on the cusp” companies. Rather, these tools have become a business model for established companies to re-invent how they meet their clients' needs.

Every day, established businesses flounder while trying to survive in an ever-evolving & uncertain market. How can you change the trajectory of your business’s growth? How can you #futureproof your business model and develop a more modern event business formula?

By harnessing the power of event business fundamentals.  

Have you ever looked at your business and thought of the potential for growth, but never could commit to executing a plan for change?

Do you often feel like you excel at helping others, at extinguishing fires and putting together the most complex logistics, but forget to think about how these skills relate to yourself, and your business?

If so, you likely are wondering about what is next for your business. Be it venturing out on your own , or gaining more insight and clarity about your path of development, understanding the fundamentals of business in the meeting & events world, and how to how to implement cutting-edge strategies to elevate your current or new business model will get you there.  

Course Details

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

  1. Create or elevate your business model to build on the principles of event business fundamentals. 
  2. Define a framework to manage long-term personal and professional goals.
  3. Position yourself and your company as a strategic partner and differentiate yourself in the market.
  4. Develop tools to enhance all aspects of your business and #futureproof how your organization does business.
  5. Create clarity and an action plan for thinking like an entrepreneur to launch your business into the next era of meetings and events.
  6. Prioritize ways to create personal accountability to ensure radical growth.

Eric Rozenberg

Eric Rozenberg



Eric Rozenberg has produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Eric is an entrepreneur, speaker, and bestselling author. His book, Meeting at C-Level – An Executive’s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants is the first book on the “why” of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and is a bestseller.

Eric has helped thousands of independent planners/entrepreneurs grow and manage their businesses better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but which bring corporate strategies to life and amplify team motivation/performance. 

He is CEO for SecuTix US, the most advanced ticketing engagement platform, and President and CEO of Event Business Formula, the first online platform dedicated to helping event business owners manage and grow their business and get a life! He is also the Host of The Business of Meetings podcast.

Eric was the first European to become Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry. 

Eric is a current member of Entrepreneurs Organization (EO – www.eonetwork.org) and The Strategic Forum (www.thestrategicforum.com). He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium (http://www.demoucelle.com/charity/how-we-are/the-board/).

Eric happily lives in South Florida with his amazing wife and daughters. Contact Eric: LinkedIn or email at eric@eventbusinessformula.com.

Course Registration     

May 19, 2021
Live Online
9:00 am – 4:00 pm | Central Time


August 9, 2021
Live Online
9:00 am – 4:00 pm | Central Time


October 11, 2021
Live Online
9:00 am – 4:00 pm | Central Time


Certificate Courses Scholarships 

The MPI Foundation provides MPI members with professional development opportunities through grants and scholarships. We have scholarships available for all of our certificate courses.