Event Crisis Communications Certificate Program
When Crisis Strikes, Does Your Event Have a Communications Plan?
CMP Clock Hours: 4
Members: $299 / Non-Member: $399
Program Overview
Meeting professionals aren’t responsible for communications during a crisis … right? Wrong.
As a meeting and event professional, you hold a variety of roles. And if a crisis occurs, those roles include the coordination of the emergency management team, the determination of next steps and the consultation, management and direction of the communication process. Your marketing team won’t necessarily know the best communication streams to use, which ones are available, how best to communicate and when. If those responsibilities fall on you, are you prepared to act when a crisis happens?
MPI’s Event Crisis Communications Certificate Program will teach you how to use time-sensitive communications channels, including social media, when it really matters. The basic steps of effective crisis communications are not difficult, but they do require advance work to minimize risk and damage. Learn how to create a crisis communications plan for your event, make critical decisions for your organization and experience an exercise in real-time crisis communications.
Course Details
At the completion of the program, you’ll be able to:
- Identify the results of poorly developed, poorly executed and non-existent crisis communications plans, and avoid similar consequences for your organization.
- Conduct vulnerability audit for your events, identify the varying types of crises—and respond to them.
- Create a crisis communications plan and effective emergency management using best practices for internal and external communications.
Participants of this course receive:
- Certificate of completion in Event Crisis Communications
- 4 clock hours in CMP-IS | Strategic Domain C: Risk Management
"The Crisis Communications course seemed like a perfect learning opportunity for me, not only due to the pandemic, but as my role as a manager of our Foundation’s conference center and events. Located in Northern California, earthquakes and fires come to mind as potential crises, not to mention technological crises and others that might arise. Alex Plaxen shared excellent content that was useful and practical. He used case studies and experiential techniques to guide our learning, making it interactive, relevant and fun! This course provided practical tools to evaluate and expand our organization’s crisis communications plans."
- Mimi Paulsen
Alex Plaxen
Instructor
Alex Plaxen is President and Founder of Little Bird Told Media, a consulting firm for strategic digital communication and engagement for events. He holds a Master’s in Tourism Administration with a focus on event and meeting management, from George Washington University. He has emerged as one of the most highly sought after speakers in the meetings industry thanks to his expertise in social media for events. Alex is actively involved in leadership roles in the meetings and events industry, most recently sitting on the MPI Potomac Chapter Board of Directors.
Alex Plaxen, CMP, President and Founder of Little Bird Told Media
MPI Potomac Chapter
Course Registration
TBD
Certificate Courses Scholarships
The MPI Foundation provides MPI members with professional development opportunities through grants and scholarships. We have scholarships available for all of our certificate courses.