Event Marketing Strategist Certificate Program

Become a Brand Experience Expert.

Program Overview

Brands are turning to live events to connect to customers more than ever before. But did you know that live events are absolute goldmines of customer data that often go unnoticed due to lack of Event Marketing strategies? Think of the customer buying signals you’re missing by not leveraging session attendance, scheduled appointments and booths visits. 

With MPI’s Event Marketing Strategist Certificate Program, you’ll understand Event Marketing in order meet brand goals and objectives. Cvent and MPI have brought together top event marketing experts to deliver an unparalleled, four-hour certificate course focused on the purposeful and measurable practice of deploying live events to help brands achieve marketing and revenue goals. You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

At the completion of the program, you’ll be able to:

Examine strategies, best practices and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

You’ll Explore:

  • The business case for modernized event marketing
  • Outcomes-based event strategy design
  • Multi-channel promotional strategies, tactics and tools
  • Impactful attendee experiences and systematic achievement of ROO (return on objectives)
  • Customer and event intelligence through technology
  • Insights to achieve ROI (return on investment)

You’ll Be Able To:

  • Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
  • Make the business case for how live marketing events can drive bottom-line business results for your organization.
  • Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
  • Deliver an impactful attendee experience.
  • Utilize common tools and technology in gathering event marketing intelligence.
  • Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Certificate Courses Scholarships 

The MPI Foundation provides MPI members with professional development opportunities through grants and scholarships. We have scholarships available for all of our certificate courses. 




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Next Available Course

July 16, 2020

Live Online
9:00 am – 1:00 pm | Central Time



September 9, 2020

Live Online
9:00 am – 1:00 pm | Central Time



November 12, 2020
Live Online
9:00 am – 1:00 pm | Central Time