Event Startup Strategist Certificate Program

Think like a start-up and take your business to the next level.

check   CMP Clock Hours: 6

check    Members: $499 / Non-Member: $699


Program Overview

Thinking like a start-up company isn’t a fad, it’s a way of reimagining the way that you do business. Every day, new and established businesses flounder trying to survive in an ever-evolving and sometimes uncertain market. How can you change the trajectory of your business’s growth? By harnessing the power of entrepreneurial leadership.

Do you often feel like you excel at helping others, at extinguishing fires, and putting together the most complex logistics? If so, you likely are wondering about what is next for your business. Whether that be venturing out on your own or gaining more insight and clarity about your path of development – thinking like an entrepreneur and learning how to implement entrepreneurial strategies will get you there.

Specifically, this course will focus on how you can:

  • Develop your own business strategy.
  • Implement sales & marketing techniques to take your ideas to the next level.
  • Understand the role of personal development in entrepreneurship.
  • Execute a custom action plan for success.

Course Details

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

  • Define a process to manage long term personal and professional goals.
  • Develop tools to enhance all aspects of your business strategy.
  • Prioritize ways to create personal accountability.
  • Create a new model for thinking like an entrepreneur.

Eric Rozenberg

Eric Rozenberg



Eric Rozenberg has produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Eric is an entrepreneur, speaker, and bestselling author. His book, Meeting at C-Level – An Executive’s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants is the first book on the “why” of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and is a bestseller.

Eric has helped thousands of independent planners/entrepreneurs grow and manage their businesses better. For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but which bring corporate strategies to life and amplify team motivation/performance. 

He is CEO for SecuTix US, the most advanced ticketing engagement platform, and President and CEO of Event Business Formula, the first online platform dedicated to helping event business owners manage and grow their business and get a life!

Eric was the first European to become Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry. 

Eric is a current member of Entrepreneurs Organization (EO – www.eonetwork.org) and The Strategic Forum (www.thestrategicforum.com). He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium (http://www.demoucelle.com/charity/how-we-are/the-board/).

Eric happily lives in South Florida with his amazing wife and daughters. Contact Eric: LinkedIn or email at eric@eventbusinessformula.com.

Course Registration     

May 19, 2021
Live Online
9:00 am – 4:00 pm | Central Time


August 9, 2021
Live Online
9:00 am – 4:00 pm | Central Time


October 11, 2021
Live Online
9:00 am – 4:00 pm | Central Time


Certificate Courses Scholarships 

The MPI Foundation provides MPI members with professional development opportunities through grants and scholarships. We have scholarships available for all of our certificate courses.