Event Data Analysis Certificate Program

Program Overview

The Event Data Analysis course can best be described as a practitioner’s journey from problem identification to presentation of recommendations. As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic? Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.

To achieve this, you will spend time in this course following a methodology that can be applied to your own work. We begin by identifying a real-world problem you want to solve and discussing the relevant information that needs to be gathered, which will help you understand your problem more fully. Then, using some sample datasets, you will learn how to process the data and derive meaningful insights. While not required, familiarity with some basic Excel skills will be helpful and students will be given a video playlist of basic Excel functions in advance. Lastly, you will learn how to prepare and communicate your recommendations.

Course Details

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

• Develop an outline for written business case in the form of a SlideDoc.
• Define techniques for problem identification.
• Identify industry trends related to the problem.
• Identify various data sources.
• Manage a raw data file and derive insights.
• Compare a recommendation to alternative solutions.