Fran Brasseux


Fran Brasseux was appointed Executive Vice President of HSMAI in 2004. In this position, she is responsible for the oversight of all programs, chapter relations, membership and marketing functions of the association. Her role includes the management of the HSMAI University, and the HSMAI’s Adrian Awards. Brasseux is also the Executive Director of the HSMAI Foundation, HSMAI’s non-profit organization. For more than 11 years, Brasseux worked for Forte & Le Meridien Hotel Group, London, England, a $5.8 billion hotel group with over 800 hotels. As senior vice president, Brasseux was responsible for the sales and marketing management of the Americas, including all hotel and regional sales, marketing programs, revenue strategy, reservations and public relations. She was recognized by Travel Agent Magazine as one of the Top 100 Women in Travel for four years running and received numerous HSMAI Adrian awards for marketing and public relations excellence including being recognized as one of the Top 25 Extraordinary Minds in Hospitality Sales & Marketing by industry peers and HSMAI’s Executive Board. A member of the Advisory Board of Directors for Florida International University’s Institute of Hospitality and Tourism Education & Research, Brasseux works closely with FIU on the development of industry educational programs both at HSMAI and at FIU to continue to support adult learning in sales, marketing and revenue strategy.

Presenting on the following days:

Sunday, June 3 | 11:30 AM - 12:30 PM
The 8 Debate: Identifying Solutions to Buyer + Seller Relationship Challenges