Alissa Hurley


Alissa Hurley, CMM is Director, Events at Maritz Canada, part of the Maritz family of companies and the largest single source of performance improvement, travel and marketing research services in the world. Alissa has over 15 years of corporate meetings, event and incentive travel experience spanning several industry sectors including financial services and technology. A recognized leader in event measurement methodology, as leader of Maritz Canada's Event practice, she is supported by teams of professionals focused on marketing and motivational events. Alissa has been an active member of MPI for over ten years and earned her CMM designation in 2003.

Presenting on the following days:

Monday, June 4 | 1:15 PM - 2:45 PM
Want to Design #WEC22? - Join team Event Design Collective in crafting a future WEC for MPI - Exclusive Event Design Sprints for 15 pax

Tuesday, June 5 | 10:30 AM - 11:30 AM
#WEC22 Prototype & Visual Debrief by all contributors + MPI Design Team + EDCo team