The most successful planners in 2021 will be strategic thinkers who will continually look for multiple ways to capitalize on onsite talent and speakers by multi-purposing their appearances to enhance both live and virtual event components.

We need to figure out how to engage in “Social Tightening” while social distancing, and corporations and associations that host meetings have a unique role in helping people in this area.

Walkability, outdoor restaurants/activities and easy access are key assets for destinations hoping to thrive as car-accessible meetings gain popularity in the reopening landscape.