“It is evident that meeting face-to-face is still highly valued in the digital age”

Attending a scientific congress or meeting overtakes professional journals and publications as the educational channel of choice for Healthcare Professionals – according to findings of new study.  Ashfield Meetings & Events, an international leader in healthcare events, has released a 2018 follow-up study to its 2016 ‘Future Of Meetings’ white paper.

The ‘Science Of Healthcare Professional Meetings’ compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of specialty areas, and dives deeper into the ongoing evolution of the medical meetings landscape.

By looking at the individual component factors of why HCPs attend events, Ashfield Meetings & Events, part of UDG Healthcare, has been able to utilise the data to better understand the motivations and desires of HCPS, while also building a strategy for successful meetings in the future.

“Comparing the results of our 2016 study to the findings we discovered only two years later has been a fascinating exercise,” said Gavin Houston, CEO Americas of Ashfield Meetings & Events. “A key outcome in this white paper is that HCPs are saying their ‘preferred channel’ to receive scientific content across their medical learning journey, is through attendance at a scienfic congress or meeting.”

Gavin Houston continues, “It is evident that meeting face-to-face is still highly valued in the digital age. What also comes across though, is that HCPs attend meetings that offer a real return for the time and money they have invested. Further education which ultimately leads to improving patient care is very clearly at the forefront of their attendance decisions, making the quality and delivery of the content a vital element of an event’s success.”

For more findings from The Science Of Healthcare Meetings the full white paper is available here to download.