Melia gives an extra boost to the digitalisation of its B2B relationships

Melia Pro - Melia GSO UK

By: Lexi Pettigrew | Sep 30, 2020

Meliá Hotels International has created the Meliá Pro Travel Labs community on LinkedIn and Facebook, an exclusive community for travel agents and event profesionals with a programme of live events in which agents will have the chance to take part in webinars, workshops, round tables and virtual visits to company hotels. In parallel, the B2B booking site has also joined the major sales campaign launched by the group to reconnect with customers. Under the tagline "When you come back, trust your events to Meliá", the company aims to stimulate activity in the MICE segment by offering maximum flexibility for group bookings, extra Meliá Rewards points and the peace of mind of staying in a hotel and hosting an event in a place with the new health and safety standards from the Stay Safe with Meliá programme, certified by Bureau Veritas.
Melia Global Sales team UK & Ireland supports Melia Pro Travel Labs EMEA team who create and deliver an exciting range of programmes featuring live interactions with our hotels across the globe. Digital transformation is an essential part of Melia Strategy, and over the past five years the company has invested £130million.
"The platform is growing in strength each week, our latest virtual trip to Tanzania welcomed 185 participants and last week we organized our first Hybrid Event in Dubai at Melia Desert Palm.  It's a great platform to engage with our partners, clients and colleagues through remote e-learning, while discovering our hotels and resorts in wonderful destinations around the world" said Cathy Joyce, Global Sales Director - MICE, UK & Ireland at Melia Hotels International.
·         Melia Hotels International LinkedIn;
· Instagram;
·         @meliaprotravellabscommunity
·         @meliapro
·         Website:


Lexi-Pettigrew-26e mini
Lexi Pettigrew
MPI UK & Ireland, VP of Communications


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