New Director, Global Accounts Joins HelmsBriscoe’s Northern Europe Team

HelmsBriscoe, the global leader in meetings procurement and site selection services, recently announced the addition of Karen Johnston as Director, Global Accounts to their Northern European team. In her role, Johnston will focus on building and driving strategic relationships with clients in Northern Europe.

Johnston has more than 29 years of experience in the MICE, business travel, and hospitality sectors. She has a commanding record of accomplishment in business development, account management and operations, having worked in senior leadership roles for several leading agencies.

Prior to joining HelmsBriscoe, Johnston worked as Commercial Director at Wyboston Lakes, where she re-engineered the entire sales and account management divisions, and implemented a new team, process, and CRM platform. Prior to her role at Wyboston Lakes, she worked with a leading global events agency where she was instrumental in creating and driving the Strategic Meetings Management (SMM) discipline. In addition to her expertise in SMM programs, Karen also has experience developing consolidation models for her clients.

“I am thrilled to have joined HelmsBriscoe,” said Johnston. “I feel that I have reached a pinnacle point in my career where I can truly embrace HelmsBriscoe’s entrepreneurial culture to bring value to clients.” 

“We have worked closely with Karen over many years, and we have always been impressed with her passion and enthusiasm for delivering solutions to her clients,” said HelmsBriscoe’s Managing Director for Northern Europe, Carole McKellar. “We know she will be a great asset to our HelmsBriscoe team in Northern Europe!”