Reflections on European Society for Medical Oncology (ESMO)

Ashfield Meetings & Events’ Client Relationship Director, Fabienne Wild, reflects on this year’s European Society for Medical Oncology (ESMO) – which took place in her home city of Munich – 19-23 Oct 18

The objective for The European Society for Medical Oncology (ESMO) is for HCPs to learn from physicians and scientists who present their research in prostate, bladder, and kidney cancer. It is the home for all oncology stakeholders, connecting professionals with diverse expertise and experience, and speaking with one voice for the discipline.

As Ashfield Meetings & Events, our teams of logisticsand exhibitexperts from our EU and US offices joined the 19,000 oncology professionals from over 150 countries for this important event. We had the pleasure of hosting 950 attendees through six of our clients and we designed and delivered two of the exhibition booths and created a hospitality suite. Our experience in managing attendance at congresses and conventions on behalf of our clients spans over 30 years, so we’re well-versed in advising on what’s required at a congress, and how to make their attendance and experience more impactful and effective. But it was great to have the opportunity to hear first-hand just how much our clients valued the wealth and breadth of our understanding of this type of event – from the logistics of the delegates, right through to the creation and influence of their exhibitionbooths.

ESMO was a very exciting and informative occasion. Not only did HCPs get to engage with the experts in their field to discover the latest learnings and practices, but our clients got to demonstrate just how their research and advancements in treatments are playing a major role in the fight against this disease.

How incredibly rewarding knowing that we played a part in enabling them to get these messages across – in the best and most memorable way possible. It’s our way of ultimately helping to improve the lives of patients and we’re very proud of the part we play.