Virtual Event Strategy for Dummies


By: Lexi Pettigrew | Mar 23, 2021

Virtual and hybrid events are here to stay, and fast becoming an essential part of a successful total events programme. For planners, this means adapting to a new reality and learning new digital planning skills. For marketers, this means finding ways to leverage virtual events to capture buying interest, feed the sales funnel, and attract sponsors.

That’s why Cvent created Virtual Event Strategy for Dummies, Cvent Special Edition, your step-by-step guide for virtual and hybrid event success - from pre-event best practices to post-event follow up.

In this eBook you’ll learn how to: 

  • Build a winning virtual and hybrid strategy
  • Leverage new virtual technology tools to engage attendees
  • Use virtual events to capture buying interest and drive pipeline
Get your version of the Virtual Event Strategy for Dummies, Cvent Special Edition here:


Lexi-Pettigrew-26e mini
Lexi Pettigrew
MPI UK & Ireland, VP of Communications


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