Warwick Events: From pandemic to purpose...


By: Lexi Pettigrew | Jun 15, 2020

From pandemic to purpose, discover the positive impact of COVID-19 on an event company.

In March 2020, the event industry, like many others, came to a grinding halt. Almost overnight, every project we had was cancelled or postponed.

Initially, we were busy moving from the office to home. Plunged headfirst into a world of Microsoft Teams and Zoom, we soon got the knack of working remotely. The next job on a long list was to ‘Marie Kondo’ all our files and directories before looking at the next process to streamline…

But then, we paused.

We took a step back and asked ourselves some big questions. Why do we organise events? What were the defining moments of our last 10 years? What do we want to achieve in the future? Ultimately, what is our PURPOSE?

The positive from COVID-19 is that it has given us the gift of time. Time to think. Time to reflect. And time to really challenge ourselves.

And after many weeks of work and consideration, we have distilled our values and ethos into our purpose statement:

Our job at Warwick Events is to give events a meaningful purpose, creating lasting impact and change for good.

Because from this point forward, we will be a sustainable event company. We will use our business as a force for good.

‘Sustainability’: the buzz word

Surely anyone can claim to be sustainable – make a few concessions, like removing plastic water bottles from your event; up the recycling and then just off-set the carbon…

That’s where we are different. We are 100% committed to the cause. There’s no greenwashing here. And to prove this, we have already started the challenging process of becoming a certified B CorporationThis will make us the first certified B Corporation Event Management Company in the World.

So, if you are looking for an authentic sustainable event company, then talk to us. Learn how we can help you and your event.

We’re guessing there might be others who want to do the right thing. And we know that sharing our story (complete with the bumps along the way!) might give you inspiration and motivation to make changes to your event, your life or in your company.

So, we’ll be regularly posting on what we’re up to. And we invite you to follow us on our journey.




Lexi-Pettigrew-26e mini
Lexi Pettigrew
MPI UK & Ireland, VP of Communications


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