Advanced Event Design & Strategy

This advanced certificate course powered by the Event Leadership Institute is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing multi-channel (hybrid) programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to applying program strategy development, market analysis, budgeting, ROI measurement and analytics, content and engagement design, marketing, and stakeholder management techniques to multi-channel events.

Who is this course for?

We designed this course for experienced event and meeting professionals looking to elevate their program design, strategy, and stakeholder management skills in planning and executing multi-channel (hybrid) events.

Are there any pre-requisites?

To be successful in this course, we recommend that learners have mastered the foundations and fundamentals of planning in-person and virtual events and meetings. Prior completion of ELI’s Event & Meeting Management Fundamentals (EMMF) or Virtual Event & Meeting Management (VEMM) is recommended, however not required. Alternatively, prior knowledge of in-person, virtual, and multi-channel (hybrid) event concepts, terms, and strategies is highly recommended.

At the completion of the program, you’ll be able to:

• Develop an ROI-focused strategic plan using comprehensive industry, market, and other analysis to design a multi-channel (hybrid) program/event.
• Prepare multi-channel event budgets accurately and realistically, with financial performance monitoring and controls.
• Establish ROI measurement criteria and actively monitor and report event performance metrics.
• Explore adult learning methodologies to design event content and engagement in multi-channel environments.
• Design and deliver content and engagement experiences aligned to the event’s strategy, goals, and objectives.
• Create a marketing strategy with clear audience personas, value propositions, and differentiation for each event channel segment.
• Manage and communicate with internal and external stakeholders to using influencing strategies, gain buy-in and manage expectations.
  

Participants of this course receive:

• 24 clock hours in CMP-IS Domain G: Meeting or Event Design
• After you’ve successfully completed the course and proctored final exam, you’ll be awarded your very own ELI Digital Credential showcasing your certification in Advanced Hybrid Event Program Design & Strategy. A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning. You can display your digital credentials on your LinkedIn, social media profiles, website, email signature, and any other places online you want to highlight your expertise.
  

Course Overview

• Week 1: Multi-Channel (Hybrid) Strategy, Objectives & Vision Development
• Week 2: Budget Management for Virtual & Multi-Channel (Hybrid) Events
• Week 3: ROI & Measurement for Multi-Channel (Hybrid) Events
• Week 4: Multi-Channel (Hybrid) Content & Engagement Design
• Week 5: Multi-Channel (Hybrid) Event Marketing Strategy
• Week 6: Stakeholder Communication & Management