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MPI Publishes Spring 2021 Meetings Outlook Report

MPI Publishes Spring 2021 Meetings Outlook Report

Meeting Professionals International (MPI), the world’s largest meeting and event industry association, published its Spring 2021 Meetings Outlook, a future-focused quarterly report that identifies new trends and innovations. The publication allows planners to budget and plan accordingly and ensures a strong foundation for building sound strategies that keep businesses on paths to success.

While this quarter saw the largest positive overall business projection in the history of Meetings Outlook, meeting and travel professionals must still contend with complicated prioritization (privacy vs. safety) and ongoing furlough and layoff challenges.

Key findings from the report include:

  • 81% of respondents predict favorable business conditions for the year ahead—the third consecutive quarter showing notable growth in industry optimism.
  • Only 12% of respondents expect their organizations/clients to mandate participants of upcoming in-person meetings and events be vaccinated against COVID-19 (a form of the so-called “vaccine passport”).
  • 24% of planner respondents and 40% of supplier respondents were furloughed or subject to layoffs at some point during 2020. As of mid-March, 30% of furloughed planners and 29% of furloughed suppliers remained on the sidelines; of those subjected to layoffs last year, 58% of planners and 43% of suppliers remained unemployed.
  • 61% of respondents are optimistic about the new U.S. presidential administration’s impact on meetings and events, while 15% are pessimistic. The remaining 24% reported being neither optimistic nor pessimistic.

“We’re keeping an eye on our core marketplace indicators—like overall business conditions and contract employment—areas that will predict future recovery, “ said Jessies States, CMP, CMM, Director, MPI Academy. “An unprecedented 81% of meeting professionals predict positive business conditions over the coming 12 months, and while conditions couldn’t have gotten much worse than they were last fall—we’ve never seen a rate that high.

Contract employment continues to increase from a low of 7% hiring contractors last summer to 23% today. Projections related to live in-person attendance are increasing, while the comparable projections for digital attendance continue to increase—but at a lesser rate—for the first time since the current crisis manifested last year. A few more people are pushing their first in-person experience into 2022, but we still see more than three-quarters of meeting professionals predicting a face-to-face event this calendar year.”

Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Research is conducted in-house using the Qualtrics survey platform. The research is conducted quarterly and provides current business conditions and future outlooks.

Meetings Outlook
 is developed in partnership with IMEX Group. The full report can be found https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-spring-2021.pdf 

Media Contact:  Peggy Foley, communications@mpi.org; 972-365-7984

 

Author

MPI
Meeting Professionals International

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including nearly 14,000 engaged members. It has It has nearly 70 chapters, clubs and members in more than 75 countries worldwide. "When we meet, we change the world."  www.mpi.org

 


 

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