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Overall Excellence Chapter Award

 

 

From Search to Sale: How AI is Helping Shape Your Online Presence

September 17, 2025
9:00 AM - 10:30 AM
Albertus Magnus College New Haven Campus
New Haven, CT
Organizer
Unknown

 

How does it know?

Ever wonder how your search engine knew exactly what you were looking for?
Or how advertisements on your social media feed are promoting local partners or products you were just about to start sourcing?

Explore how AI is changing the way people search and make decisions. In this session, Glide Local will share practical strategies for strengthening your online presence: helping consumers understand how AI is shaping their own behavior and how small to mid-sized businesses can use smart automation and AI-driven insights to stay competitive without increasing their workload.

 

Event Timeline:
08:30 AM - 09:00 AM | Registration & Continental Breakfast
09:00 AM - 10:00 AM | Education Session
10:00 AM - 10:30 AM | Q & A and Networking


Pricing:
Member: $50
Non-Member: $75
Past-President/Student: $35

 

 

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This session has been submitted to the EIC for 1.5 clock hours under Domain K: Technology Integration

 


 

Meet Our Speaker

Jim Kieffer - President, Kieffer Consulting & Glide Local

Jim Kieffer is the President and Founder of Kieffer Consulting and Glide Local, bringing more than 20 years of experience helping companies achieve predictable, year-over-year growth. As a trusted Fractional CMO and marketing strategist, he has guided Fortune 1000 companies, healthcare organizations, start-ups, and local businesses alike.

Jim has helped three companies grow from start-up to acquisition, including a $52 million sale, and has led two others to earn Deloitte’s MarCom Award for fastest-growing company. He also co-created the award-winning content management system Brightegg, valued at over $6 million within a year of launch.

An expert in local SEO, Google Ads, and emerging marketing technologies—from AI to HubSpot—Jim is passionate about helping businesses leverage modern strategies to scale profitably. A veteran of the U.S. Coast Guard, he brings both discipline and creativity to his work, empowering clients to thrive in highly competitive markets.


 

Thank You to our Event Sponsors


Breakfast Sponsor | Connecticut River Valley Chamber of Commerce

 

 

Venue Sponsor | Albertus Magnus College

 

Venue Details

 

Albertus Magnus College New Haven Campus

Occupying a 50+ acre campus in the distinguished Prospect Hill neighborhood of New Haven, Connecticut, Albertus sits in a cosmopolitan, cultural center with award-winning theaters, renowned art galleries, and distinguished museums.

Additional parking information will be provided as the event date approaches.

 

 

Thank You to Our Annual Partners

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