Design Thinking: A Human Centered Approach to Problem Solving

Planning is critical to the success of every meeting professional, yet the only constant is change. As leaders we need to get used to this fact. Whether your role is viewed as a cog in your organization or as an impactful strategic partner, likely depends on how well you understand your internal logic and its impact on your thought processes. This session focuses on recognizing our own Dominant Logic and how to constantly challenge our own assumptions by using Design Thinking to drive innovation and continuous improvement in our organizations.

Key Takeaways:

• Recognize ways in which dominant logic hinders innovation
• Understand the basics of the design thinking approach
• Apply new concepts to situations in your organization

Bridging the gap between left-brain and right-brain, Design Thinking helps professionals and their teams to innovate, problem solve, and execute new ideas. Butler’s online Design Thinking Certificate offers an effective learning method for this human-centered approach to building businesses and products. Our Design Thinking Certificate provides a toolkit to actually apply concepts and walk students through live projects.

Schedule:

9:00-9:30		Registration and Networking
9:30-10:00		Breakfast
10:00-11:00		Education Session
11:00-11:30		Networking and Venue Tours Available

 Registration Rates

• Preferred/Premium Member: $40
• Essential Member/Non-Member: $50
• Student: $25

Speaker: 
William Gulley, Executive Director, Executive Education
William is currently the Executive Director for Butler University’s Executive Education; the organizational learning and professional development arm at Butler University. He is responsible for the performance of Butler’s Executive Education as well as developing key relationships and alliances with industry leaders. William has presented and facilitated internationally, taught New Product Development in Butler’s Lacy School of Business MBA program as well as part of a team winning multiple Brandon Hall Awards for Corporate University Strategy and Skill Development.

Prior to joining Butler, William held executive and other strategic leadership positions for over 25 years in engineering, finance and operations with companies such as Navistar, Ford Motor Company, Brightpoint (now Ingram Micro), as well as being the co-founder in a private equity backed start-up, leading operations and finance in a high-growth biohazardous waste start-up and the senior executive of a medical device company. William has raised over $20 million investment capital in equity and debt to fuel the growth of companies as well as conducted the negotiations, due diligence and posttransaction integration efforts for acquisitions and divestitures across multiple industries. William received his MBA in Finance from the Eli Broad School of Management at Michigan State Purdue University and an Executive Education Leadership Certificate from the Ross School of Business at the University of Michigan.

1CMP Credit credit provided.

The Hotel offers Valet Parking for overnight rate of $45 with in/out privileges. Pan Am Plaza self-park garage is located adjacent to hotel front drive (not owned or operated by hotel) Daily rate: $28. All rates subject to change. Parking is also available at nearby lots and meters per the Downtown Parking map available by clicking this link.

Self-Parking: $28
Valet Parking: $38