Embracing innovation, reskilling and reinvention are keys to our industry’s future success in this ever-changing environment according to Kristin Horstman, Senior Director, Strategic Events at Salesforce. As Co-Chair leading the Event Industry Council COVID-19 Business Recovery Task Force, Kristin helped develop standards to ensure the safety and wellness of attendees, as well as the duty of care protocols essential to inspiring attendee confidence in attending in-person business events. Kristin will lead a thoughtful and insightful discussion, with fellow EIC task force members, on how we can all take an active role in revitalizing the event industry. Meetings are back…they just look different and we’re going to need new tools in our tool belt to succeed.  

Please join us for this informative and insightful discussion on our role, as meeting professionals, in shaping the future of event design.  

Learner Outcomes:
• Learn the new meeting and event design format created by EIC COVID-19 Business Recovery Task Force
• Receive knowledgeable insight on the need to “reskill” for both events and ourselves
• Understand the importance of innovation in this ever-changing industry
• Learn how to rebuild trust regarding safety for in-person meetings and events

Thank you to our Event Sponsor: