AI is no longer just a buzzword—it’s a sales accelerator. This certificate program is designed to equip event professionals with the knowledge and tools needed to integrate AI seamlessly into every stage of the sales cycle, from lead generation and client communication to proposal development and data-driven decision-making.

Over the course of this dynamic, hands-on program, you’ll explore how tools like ChatGPT, Claude, Perplexity, and Beautiful.AI can be used to elevate your outreach, streamline your processes, and personalize every client touchpoint—without losing the human connection. You’ll also develop practical workflows, master prompt writing, and learn how to interpret and act on sales analytics to improve your results and stay ahead of the competition. This is not theory. It’s sales strategy—upgraded with AI.

After completing the AI for Event Sales Certificate Program, you'll be ready to...

• Learn how to integrate AI tools like ChatGPT, Claude, Perplexity, and Beautiful.AI into your sales strategy
• Discover how to streamline prospecting, outreach, and follow-ups while keeping the personal touch that builds relationships
• Practice real-world workflows and prompt writing tailored to sales success
• Create custom proposals and sales presentations that stand out
• Use AI-powered analytics to improve forecasting and pipeline management
• Stay ahead of industry trends with future-focused insights