Event Marketing Strategist Certificate Program

Become a brand experience expert.

check   CMP Clock Hours: 4

check    Members: $299 / Non-Member: $399


Program Overview

Brands use in-person, digital and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll apply what it takes to meet brand goals and objectives through events—regardless of the platform. MPI brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your client's bottom lines. Through the program, you’ll discover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

Course Details

At the completion of the program, you’ll be able to:

Examine strategies, best practices and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works

  • Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
  • Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
  • Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
  • Deliver an impactful attendee experience.
  • Utilize common tools and technology in gathering event marketing intelligence.
  • Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.


  • The business case for modernized event marketing
  • Outcomes-based event strategy design
  • Multi-channel promotional strategies, tactics and tools
  • Impactful attendee experiences and systematic achievement of ROO (return on objectives)
  • Customer and event intelligence through technology
  • Insights to achieve ROI (return on investment)

Course Registration


Course Dates:

9:00 am to 1:00 pm CST 

March 24, 2022 (Live-Online)

May 12, 2022 (Live-Online)

July 21, 2022 (Live-Online)

November 21, 2022 (Live-Online)