Become a brand experience expert in Event Marketing.

Specialized skills:

Event Marketing Strategist Certificate

What You'll Learn

  Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).

  Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.

Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes.

   Explore customer and event intelligence through technology

     Deliver an impactful attendee experience.

    Utilize common tools and technology in gathering event marketing intelligence.

     Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

     Create impactful attendee experiences and systematic achievement of ROO (return on objectives)

      Learn multi-channel promotional strategies, tactics and tools

Brands use in-person, digital and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll apply what it takes to meet brand goals and objectives through events—regardless of the platform. MPI brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your client's bottom lines. Through the program, you’ll discover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

Participants of this course receive the following after program completion: 

  • CMP Clock Hours: 4

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Instructor: Drew Holmgreen, CMM

As the Vice President of Brand Engagement at Meeting Professionals International, Drew uses his 20 years of strategic leadership and conceptual thinking to reinforce that “when we meet, we change the world”.  

With a B.A. in Advertising from the University of Texas at Austin, Drew spent the majority of his career in the advertising agency world and started at McCann-Erickson. His path then took him to Proof Advertising, TM Advertising and, most recently, Belmont Icehouse, where he grew a small boutique agency into a highly recognized creative powerhouse.   

His experience includes development and implementation of marketing strategies for some of the world’s most reputable brands ranging from 7-Eleven to Bell Helicopter, Mattress Firm and Texas A&M University. Throughout his career, he has driven ground-breaking and record-setting efforts within the hospitality space on clients like Texas Tourism, Austin CVB, Hilton, La Quinta and Radisson. Along the way, Drew racked up success stories for every client he’s worked with and global awards in every medium (from broadcast to print, digital, experiential and beyond). 


phone  Contact Us: 972-702-3063



We will have more information available soon regarding 2024 course dates.

Members: $305 / Non-Member: $405


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