Specialized skills:
Event Marketing Strategist Certificate
What You'll Learn
✓ Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
✓ Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
✓ Design, build and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
✓
Explore customer and event intelligence through technology
✓ Deliver an impactful attendee experience.
✓ Utilize common tools and technology in gathering event marketing intelligence.
✓
Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.
✓
Create impactful attendee experiences and systematic achievement of ROO (return on objectives)
✓
Learn multi-channel promotional strategies, tactics and tools
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Contact Us: 972-702-3063

Members: $305 / Non-Member: $405