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Top Performing Chapter Award



Making Sponsorship Work in Today’s New World

December 9, 2020
4:00 PM - 5:30 PM

    This 90-minute interactive session will teach you how to generate more sponsorship revenue for your meetings and events. We will look at the shift to virtual meetings and events and how that affects and can affect your sponsorship revenues or opportunities.


    1. Understanding the difference between historical live on-site sponsorship marketing assets and virtual event and meeting assets
    2. Learning how to integrate virtual assets into your virtual meetings and events that can generate you revenue and your partner ROI
    3. Overview of the approach and components of a successful sponsorship proposal
    4. Understanding what you need to change to in your sponsorship proposals to close more revenue


    Brent Barootes, President and CEO, Partnership Group Sponsorship Specialists

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