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The journey to digital competency. Meet the corporate events team of 2021

January 27, 2021
4:30 PM - 6:00 PM

    During 2020, many event teams went through a rapid reinvention. How did organizations adapt – by reskilling their team or hiring new people? We will hear from some of the biggest multinationals in the thick of the changes who explain the transformation required and how they did it. 2020 has changed the required skills of an event planner for the foreseeable future, but maybe forever?


    1. How to reinvent your event team to best adapt to new situations
    2. How others did it: Understand how companies worldwide adapted and are changing their ways of working 
    3. Successful practices for event team transformations you can use


    1. Event professionals

    2. Head of events

    3. Marketing managers and directors responsible for event operations

    4. PCOs and event agencies interested to learn about the transformation of event operations


    • Frank Dräger, Head of EMO International Bayer AG
    • Sabine Bonora, Head of International Conference Management & Health Manager MED-EL Medical Electronics
    • More to be confirmed soon!

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