Behind the scenes: Creation of 'Freelancer Business Month'

In October last year Elina Jutelyte decided to launch a month long online event for freelancers. The event transitioned from a one-day conference in Brussels to a global month long event that attracted 1000 attendees from 47 countries. In this session Elina will share how she strategized marketing, pricing, partnerships and programme development to achieve her organisation's goal.

Learning outcomes:
- How to develop a new conference from scratch
- Pricing strategies
- Marketing techniques for maximum exposure