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Overall Excellence Chapter Award



Hybrid Masterclass | What can the event industry learn from eSports and eGaming?

April 21, 2022
3:30 PM - 5:00 PM

    Join us for the hybrid masterclass to discover the million dollar industry of games & esports! 

    During the past 2 years the event industry has been actively adapting their ways of organising (hybrid and virtual) events by counting on new tools and technology and paving a new way towards the future. However the esports industry has been working with virtual events & tools since the start of its existence. 

    In this masterclass we are going to explore what we, as event professionals, could learn from the esports industry as well as learn about the role of esports teams and media & streaming during competitions. 


    This masterclass is hybrid - you are invited to join us live from Barvatar in Ghent or you can join the broadcast on our twitch channel online.



    15.00 - Welcome at the venue for live participants with a drink

    15.30 - Start of the masterclass for both live and online audience

    * Keynotes from our panel speakers, moderated by Elina Jutelyte

    * Q&A session broadcasted from the esports studio 

    17.00 - End of Masterclass, start of social gaming for live audience

    * Possibility to try out party games at the venue, with bites and drinks

    * Small group training on esports by professional in the training room 

    18.00 - We Are Esports, Taste of the Spring Classics 

    Optional: be in the audience of the Esports ecycling event taking place at the venue.


    Have you always wondered what esports is about? This is what we will explore:

    • Industry insights into the world of games and esports 
    • Case studies of the global Red Bull M.E.O. event and Home Ground
    • Learn what role professional esports team play in the ecosystem
    • Discover the role of media/streaming at esport competitions 


    • Freelancer & corporate event and meeting planners
    • PCO and agencies 
    • Venue event planners
    • Gamers and NoObs 


    Wouter Maenhaut, Managing Partner, Barvatar
    Filip Langerock, Owner & Managing Director, LowLandLions
    Liam 'Cha0s" De Cuypere, Esports Coach & Caster, Cha0s Coaching
    Elina Jutelyte, Founder, Freelance Business Community

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