Measuring the ROI of online and physical events | Online masterclass

ABOUT THE EVENT

Do clients ask for better measurement of Return on Investment for online and physical meetings and events? Do you know exactly what that means, what kind of evaluation data they need to see to be happy and for you to become their hero?

In order to measure any return, you need detailed and measurable objectives. Set those objectives before you start planning the meeting, and you will get a better meeting, that’s the magic.

This interactive masterclass is designed to answer your ROI questions and provide an easy roadmap for how to measure ROI.

The session will be guided by Dr. Elling Hamso, European expert in the ROI field. Elling has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He started an event agency in Norway in 2000 and Event ROI Institute in 2005.

He has been Chapter President and a member of the European Council of Meeting Professionals International (MPI). Conference & Incentive Travel Magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry in 2006 and Eventbranche magazine named him third among the 30 most influential in the meetings and events industry in the Netherlands in 2012. He consults and speaks frequently on subjects such as ROI, events industry trends, meeting architecture, procurement and risk management.