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Online Masterclass | Leveraging social media to attract clients and increase revenue

May 27, 2021
4:00 PM - 5:30 PM

    Companies are well aware of the offline lead generation strategies (word of mouth, repetitive clients, etc.) and in today's digital world you can see more and more companies start building their brand on social media, using the channels as their lead generation and sales platforms. And rightly so, today, social media offers everyone a free ad space, which can drive sales for your business. In this session, led by Nadia Rubtsova, we will focus on how to use these lead strategies for your own business to attract (more) clients and to increase your revenue stream.


    1. Why defining your niche and your ideal client mix is crucial when selling on social media
    2. The key pillars of attracting and converting a client on social media
    3. Your client journey and top tips that you can implement today to start increasing your revenue


    1. Event Profs - both planners and suppliers

    2. Sales & Marketing Associates

    3. Freelancers

    4. Students

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Now on MPI Academy: Watch our 2020 Masterclass Series - free for members

Like many during the onset of the COVID-19 pandemic, many European countries and MPI Chapters worked quickly to learn, grow, and teach others about how the MICE industry was rapidly evolving, and how meeting and event professionals needed to pivot in order to evolve too. Out of this need for new information and education, the MPI Belgium Chapter created a masterclass series to help support the educational and recovery efforts of the MICE industry for their chapter and the European meeting & event community as a whole.

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