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Online session | Behind the Scenes: The Meetings Show

June 24, 2021
4:00 PM - 5:00 PM

    Can a tradeshow be adapted for an online environment? Join this Behind the Scenes session to learn how the UK's leading event The Meetings Show has transformed its physical tradeshow to online. Not only will we talk about operations and how to get stakeholders onboard, but also about learnings and takeaways from this transition that The Meeting Show will apply to their physical events as well. 

    At this session, Jack Marczemski the Event Director and Ross Barker the Group Commercial Director will guide us on a tour behind the scenes of the first online version of The Meetings Show. We will talk about the planning phase in an uncertain conjuncture, how they managed the relationship with stakeholders and the results and learnings. 


    • How to create an online exhibition that delivers on expectations
    • How to convince your stakeholders and get exhibitors buy-in
    • Insights from an online tradeshow that can help design a better onsite event


    • Exhibition and trade-show organisers
    • Marketers and corporate event planners taking part in the trade-shows as exhibitors
    •  Association planners arranging exhibitions for their associations
    • MICE industry representatives wishing to learn more about exhibition transformation

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Now on MPI Academy: Watch our 2020 Masterclass Series - free for members

Like many during the onset of the COVID-19 pandemic, many European countries and MPI Chapters worked quickly to learn, grow, and teach others about how the MICE industry was rapidly evolving, and how meeting and event professionals needed to pivot in order to evolve too. Out of this need for new information and education, the MPI Belgium Chapter created a masterclass series to help support the educational and recovery efforts of the MICE industry for their chapter and the European meeting & event community as a whole.

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