Interview with Tiziana Russi from Different Hotels.

Before we start with the story of Different hotels, can you please give us more information about yourself?

Tiziana studied office management but got inspired by her uncle who worked for the hotel chain Sol y Meliá in Spain and came back with amazing stories which inspired her to look for a job in hotel management / sales.

She started her career as a business development executive in 2010.  Every time she passed by the Carbon hotel in Genk, she said; I want to work there, and after a while her dream came true. Since 2013 she joined the Different Hotels sales team.  As from August 2016 she is the leading lady of the sales & marketing team where she can express her passion for sales!

Different Hotels distinguish itself from other hotel groups by a different strategy. Can you explain this strategy?

As a national hotel group Different Hotels is working hard to become top of mind in the MICE sector. The hotel group differentiates itself by focusing on the personal experience of each guest. All hotels are different, unique, with a different approach which makes it really interesting to offer the right hotel for the right client. In this way Different hotels creates trust and interaction with their guests.

Different Hotels wants to become the employer of the year in 2020. Therefore they started the campaign internally in 2016. Their goal is to achieve more guest ambassadors and most of all happy returning guests. “Happy When You Are” that is where Different Hotels stands for.

Different Hotels also differentiates itself from other hotel groups by unique marketing campaigns. Last year for example, they opened the we had a pop-up castle Pietersheim at Lanaken. In 2017 they released the campaign “Win a hotel” by giving the chance to their guests to win the YUP Hotel Hasselt for one night.  Excited for what will be next? Stay updated and follow Different Hotels.

What will 2017 look like for Different Hotels?

The German market will be the next MICE focus of Different Hotels.  Besides approaching the German market, another aim is creating partnerships. Not only with partners locally like restaurants or bike rentals, but also with companies that are in line with their philosophy, experience and personal attention.

Tiziana Russi
Head of sales & Marketing @Different Hotels

T.Russi@differenthotels.com
www.differenthotels.com