Pricing of online events: misconceptions revealed
Since the moment the event industry switched to all digital, the event pricing question became one of the most prominent. Many industries set the price strategies based on pricing theories or economical and mathematical models, however the event industry is lacking such a theoretical approach. We develop event pricing in the best case scenario by building the budget, in the worst case scenario just by applying the 'I guess that's going to work' method. During this session we will look into several pricing strategy possibilities, outline what is important to take into account and how to define event tickets prices.
JOIN THIS SESSION TO LEARN:
- How to approach price setting process
- Price strategies for ticketing and sponsorship
- Examples of current events pricing strategies
- The future of event pricing
- You will walk away with a clear understanding of how to approach your online event price setting strategy, what tactics to apply and how to re-transform your thinking about what online events really are.
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