Driving Tourism: Route 66 Centennial Strategies

Join Cody Johnson, Communications Director for the New Mexico Tourism Department, and Brenna Moore, Director of Communications & Public Relations for Visit Albuquerque, for an inside look at how the state and city are gearing up for the 2026 Route 66 Centennial.

This session will highlight collaborative promotional strategies, marketing campaigns, and tourism initiatives designed to celebrate the Mother Road’s rich legacy while driving visitation and economic impact across New Mexico.

Learn how these efforts are positioning both the state and Albuquerque as must-visit destinations along Route 66 — and how meeting professionals can tap into the momentum.

Sheraton Albuquerque Uptown