For nineteen years, Andrew Freeman and his team at af&co. + Carbonate have called what's next in food, beverage, hotels, travel, marketing, and social media. Their predictions are cited by the New York Times, Forbes, Martha Stewart, and Eater, and they have a track record of naming flavors, dishes, and design directions well before the rest of the industry catches on.

Join MPI Northern California for a first look at the 2027 report and a conversation about what it means for the events we design. Andrew will walk through the trends shaping guest expectations in the year ahead, from menu direction and beverage programs to hotel design, wellness, and the social content that actually travels.