May 2026 Education GMID - The Business of Meetings

For Global Meetings Industry Day (GMID), MPI South Florida is convening a strategic panel examining the business impact of meetings and events in our region. Major sporting events will serve as a high-visibility case study for understanding how large-scale events generate economic value and strengthen destination competitiveness.

South Florida consistently attracts and delivers major sporting events that drive measurable economic activity, enhance the region’s brand, and require coordinated public and private partnerships. By examining sports at scale, this discussion will illuminate broader lessons that apply across the meetings and events industry.