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Job Alert ~ Business Analyst & Marketing Strategist

By: Alysha Bigelow, Chapter Administrator | Jul 6, 2022

Job Alert~ Business Analyst & Marketing Strategist
Finger Lakes Visitors Connection (FLVC)

About FLVC

When you join FLVC you are joining the third oldest and third largest Finger Lakes tourism promotion agency in the Finger Lakes Region of New York State. Our organization has won numerous awards for our innovative programming and marketing. Our team is sought after and active in the travel and tourism industry organizations at the state and national level, and there are many opportunities for personal and professional fulfillment. Additionally, you will be working with passionate industry partners within Ontario County, the Finger Lakes Region and all over the world. Your work will contribute to the positioning of Ontario County’s tourism industry as a major contributor to developing the destination organization of the future. We are the curators of our destination, adopters of business intelligence, catalysts for economic development, activists in placemaking in our communities and collaborators within our strategic networks.

DestinationNext is the title of our 2021-2025 Strategic Plan. The strategic plan was developed by Young Strategies using a Destinations International Destination Next format. These new jobs come as a result of your organization aligning new strategic plan with the skills and personalities needed to achieve our mission and vision. Having made it "through COVID" and now with a new strategic plan in place, FLVC is "staffing up" to implement and execute the new initiatives. We are expanding the organization to fulfill our role as a community shared value and our vision: Our destination is valued as a dynamic place to live, work, play and be well; Ontario County’s Visitors Connection (FLVC) is viewed as an intentional community leader and equity partner in economic development, social and environmental responsibility. 

If you're looking for a new challenge and are ready to help in this mission - consider joining our team.

Where is Finger Lakes Visitors Connection? And, what's it like to work here?

Finger Lakes Visitors Connection’s home base is at 19 Susan B. Anthony Lane in Canandaigua, NY. The leadership promotes “workplace locational fluidity” with an eye on the benefits and team strength which result from being together at “home base.” Team members have the opportunity to travel locally, regionally and multi-state and enjoy local experiences as you promote our destination. 

The Business Analyst and Marketing Strategist gathers and interprets data finding solutions to improve businesses processes and market intelligence, bringing a keen sense for the nuances of the varied audiences and business trends in the tourism and hospitality industry. You will optimize marketing strategies in cooperation with cross-functional team members to help curate, distinguish and develop our destination brand.  You are passionate about the Finger Lakes and Ontario County and represent the core values of FLVC: friendly and fun, laidback and professional, genuine and flexible.  

Essential Job Duties and Responsibilities: 

Marketing Strategy and Brand Leadership.

  • Spearhead the strategic development, scope of work, and tactical execution of our marketing initiatives, scope(s) of work including our website(s), partnerships, digital marketing, content planning, public relations and communications, and creative services. 

Community builder, active participant, and stakeholder engagement.

  • Lead and assist with projects, reports, and presentations including preparation and presentation for board meetings, staff meetings, community programs, agency proposals, contract management, stakeholder services, and annual plans and reports. You are passionate about the Finger Lakes; and an engaged participant in our communities.

Media and Government Relations

  • Maintain a favorable public image and brand presence with the media, industry/trade, and government and community audiences. A special ability to build relationships with thought leaders to grow industry awareness and evaluate opportunities for partnerships.

Research, analytics, ROI. 

  • Research, gather, interpret, and analyze local and industry data, and current trends, leading the team to identify meaningful insights and understanding of competitive insights to inform overall marketing and visitor service opportunities.

Financial and resource and operational management.

  • Assist in overseeing a fast-paced office, manage and collaborate with team members on multiple projects with overlapping deadlines; assist in the supervision of team members from different departments, provide recommendations for quality and process improvement.
  • Possess solid financial acumen and skills in resource management to assist in the business operations, including budgeting, HR, forecasting, ROI and performance metrics for projects and programs and people

Special Requirements: Passport and willingness to travel; Residency within Ontario County within one year of hiring. There is an opportunity for advancement with this position, and integration into the community is a necessity for growth and opportunity. 

Timeline:  FLVC will be accepting applications through July 23rd.  FLVC will conduct a series of interviews after that. FLVC is ready to install the successful candidate in August. 

How to apply for this position: 

Each qualified candidate is invited to submit a resume and a cover letter explaining why they would be an excellent fit for this position. Samples prior work product are welcomed as well. 

Finger Lakes Visitors Connection is committed to providing equal employment opportunities. We believe a diverse team brings a wider range of personal and professional experiences and perspectives. If you meet these requirements and are ready to embark on an exciting career opportunity, we’d like to hear from you!

Click on the link below for more details on this opportunity. To apply - write to:

Finger Lakes Visitors Connection is committed to providing equal employment opportunities. We believe a diverse team brings a wider range of personal and professional experiences and perspectives. If you meet these requirements and are ready to embark on an exciting career opportunity, we’d like to hear from you!

FLVC is also looking to publish an RFP for Social media; another for photography and videography work; and Content creation. If you are an agency and would like to receive any of these RFP's please contact us by July 10th to be added to that list.



Screen Shot 2022-05-12 at 10.08.53 PM
Alysha Bigelow, Chapter Administrator
Chapter Administrator at MPI Upstate New York


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