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RISE Awards

Marketplace Excellence: MPI Wisconsin Chapter

This award recognizes an MPI chapter for developing an exceptional program that offers valuable opportunities for members to market their services.

By Michael Pinchera

This award recognizes an MPI chapter for developing an exceptional program that offers valuable opportunities for members to market their services.

What led to the MPI Wisconsin Chapter receiving this RISE Award?

Over 11 years, the MPI Wisconsin Chapter has developed its Strategic Partner Program to be so successful that its benefits have extended beyond local planners and suppliers, to other MPI chapters.

The Strategic Partner Program allows suppliers to secure several benefits in a single transaction, inclusive of advertisements in the chapter’s magazine, special recognition at chapter events, email blasts featuring news about the Partners, free attendance at events and more. A tier structure of benefits and pricing makes the program affordable to large and small supplier members and encourages their involvement by removing a registration barrier for chapter programs.

The chapter’s finance and event teams no longer need to seek funding for educational events every month and they have a robust budget for speakers and educational programs that cater to the diverse interests of attendees. The program has been so successful that the chapter has built a reserve fund.

Based on this financial stability the chapter has been able to help other MPI chapters in times providing over $10,000 in financial support. The chapter now raises more than 25 times what they did 11 years ago.


ABOUT THE AUTHOR

Michael Pinchera

Michael Pinchera, MPI's managing editor, is an award-winning writer and editor as well as a speaker, technologist and contributor to business, academic and pop culture publications since 1997.

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